RubyPlay expands global reach with EveryMatrix

RubyPlay, one of the fastest-growing iGaming developers and studios in the industry, has secured an integration deal with EveryMatrix, a content platform that helps select companies increase their footprint in the industry by offering them a jump-start platform that makes it easier to launch with new operators all over the world, Casino Guru News learned in an email press release.

As a result, RubyPlay will see a host of its titles integrated and deployed through EveryMatrix’s SlotMatrix solution, including Immortal Ways Diamonds, Mayan Cache, and Diamond Explosions 7s, along with other titles which will be available to partner operators moving forward.

This is a significant number of potential partners, as EveryMatrix collaborates with some 300 select brands all over the world, giving an immediate reach leg-up to the company. RubyPlay CPO Dr. Eyal Loz has hailed this significant milestone in the company’s history, calling it a mutually-beneficial partnership that will also impact players.

"EveryMatrix's extensive network of international brands combined with RubyPlay's diverse portfolio of high-quality slots sets the stage for an exciting journey ahead," Dr. Loz acknowledged, confident in the future success of the collaboration.

Amund Stensland, who is the COO at Casino Engine, the platform that will be helping integrate products with partners in the future, was similarly satisfied with this new opportunity and its implications. "This collaboration signifies our commitment to delivering the most comprehensive and engaging gaming content to our operator partners and their players," Stensland.

Apart from striking this landmark partnership, RubyPlay has actively pursued growth through individual integrations, striving to promote its products and establish a solid footprint with some of the world’s leading operators.

Among those efforts is a partnership with PokerStars Casino in Europe, designed to significantly expand the casino’s game library as well as strengthen RubyPlay’s own content positions in the region.

In the meantime, EveryMatrix enjoyed a particularly strong last year. The company has seen all of its financial performance improve rapidly, with the company setting new records across all of its active verticals, including iGaming, lottery, and sports betting.

EveryMatrix and RubyPlay are now looking forward to collaborating in markets where both companies are regulated and are looking to secure their footprint.

Image credit: EveryMatrix