HomeGambling IndustryRubyPlay breaks ground in US online casino market

RubyPlay breaks ground in US online casino market

ONLINE GAMBLING15 Jan 2025
3 min. read
RubyPlay and BetRivers

RubyPlay has become the latest overseas studio to gain a toehold in the vibrant iGaming market in the United States, Casino Guru News found out in an email press release.

The supplier, which delivers some of the most outstanding online casino games, has teamed up with Rush Street Interactive and delivered its slots with Rush Street Interactive’s BetRivers brand.

RubyPlay dives into US online casino market for the very first time

This marks RubyPlay’s very first experience in the US iGaming market, and New Jersey in particular, with the company confident that it can expand beyond the Garden State and introduce its products to other states. Presently, seven states in the country regulate online casinos and allow them to run operations.

Among the titles that RubyPlay has introduced to BetRivers players in New Jersey are such acclaimed games as Gummy Giga Match, Immortal Ways Sweet Coin, and Go High Panda, all of which have been warmly received by audiences worldwide.

RubyPlay is going to seek and capitalize on its partnership with RSI and BetRivers, hoping to similarly gain entries in other iGaming jurisdictions such as Michigan, West Virginia, Delaware and Pennsylvania.

Although not commenting on whether RubyPlay is looking to team up with other operators as of right now, this is most likely true. RubyPlay CPO Dr. Eyal Loz had this to say commenting on his company’s newly-begun journey in one of the world’s largest online casino markets:

"We are incredibly excited to partner with Rush Street Interactive to bring our games to the US market via their BetRivers brand. Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country."

Dr. Loz was similarly pleased with the opportunity to see his company able to bring memorable gambling experiences to new audiences and strengthen BetRivers’ standing in the industry at the same time.

RSI and BetRivers stoked to introduce RubyPlay online slots in the US

RSI CEO Richard Schwartz was similarly open to the idea of introducing new studios and products to the BetRivers platform.

Schwartz said that his company was similarly pleased to have helped with the debut of RubyPlay games in the United States and was confident in the two companies’ long-term and successful relationship in the local market.

"This partnership withRubyPlayaligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the US market," Schwartz said.

RubyPlay has been busy all of its own in the meantime. The company launched its products with Eurobet in Italy, expanding its local market presence. The studio similarly pushed into the Netherlands with 711.nl.


Image credit: RubyPlay

15 Jan 2025
3 min. read
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