Pragmatic Play inks sponsorship deal with Aprilia Racing

Online casino games provider, Pragmatic Play, announced a new landmark sponsorship deal.

Aprilia Racing names Pragmatic Play main sponsor

Earlier this week, the company revealed that it inked a sponsorship agreement with Aprilia Racing.

Under the terms of the new deal, Pragmatic Play was designated as the main sponsor of the popular MotoGP team.

In addition, the sponsorship marked the debut of the company in the motorsport vertical.

The collaboration encompasses the 2025 season and will see Pragmatic Play benefit from a range of marketing opportunities.

The leading iGaming industry supplier's logo will be featured on the Aprilia Racing Team's gear and bikes.

In addition, Pragmatic Play will benefit from further promotional assets during the upcoming MotoGP season which is scheduled to begin on March 2, 2025.

Massimo Rivola, Aprilia Racing's CEO, revealed in a statement that the team is delighted to join forces with a trusted and recognizable partner such as Pragmatic Play.

"This partnership represents the union of two companies that share the values of innovation, passion and the pursuit of excellence," he added.

Finally, Rivola pointed out: "The goal is to build a collaboration based on trust, innovation and a shared vision for the medium to long term."

During this MotoGP season, Aprilia Racing is preparing to engage with its fans thanks to famous riders, Jorge Martín, who was last year's World Champion, as well as Marco Bezzecchi.

The sponsorship is expected to benefit Pragmatic Play

While the sponsorship will undoubtedly help Aprilia Racing, it is also expected to benefit Pragmatic Play.

The iGaming content supplier will benefit from increased exposure and tap into new audiences.

Irina Cornides, Pragmatic Play's Chief Operating Officer, said about the new deal: "With its rich racing pedigree, relentless drive to succeed, and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play."

In conclusion, the executive explained: "We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide."

The sponsorship deal with the most successful European factory team in the FIM Grand Prix World Championship will help connect fans of the sport from across the globe.

Ultimately, the agreement is expected to benefit not only MotoGP fans but bettors alike as it will bring unique and engaging experiences both on and off the track.

The deal with Aprilia Racing comes on the heels of the recent launch of Money Stacks Megaways by Pragmatic Play.

Released back in December, the game delivers 117,649 ways to win, promising unforgettable experiences and granting a chance for huge prizes.

Image credit: Pragmatic Play