New York Yankees names Bally's Official Sports Betting Partner

The global casino-entertainment company, Bally's Corporation, announced a new marketing partnership with the New York Yankees. The collaboration announced Monday sees Bally Bet become an official sports betting partner of the famous Major League Baseball (MLB) team.

The recent partnership marks Bally's first sports team deal for New York. What's more, this effectively makes the company the ninth operator that launched its online sports betting services in the state.

In a statement released on August 1, 2022, the New York Yankees' Senior Vice President of Partnerships, Michael J. Tusiani, acknowledged that the team is excited to join forces with Bally's. Moreover, he added: "We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally's overall gaming presence in New York."

The new marketing partnership sees Bally's daily fantasy sports platform Monkey Knife Fight become an official daily fantasy partner of the team, while Bally Casino is designated as an official iGaming partner. Additionally, the collaboration sees Bally Play become an official free-to-play partner and Bally's Casino Atlantic City is also named a partner of the New York Yankees.

As a part of the new deal, Bally's will benefit from brand exposure including LED advertising bars on the field-facing walls. Advertising banners will be visible at the outfield wall and Terrance ribbon board as well. Additionally, Bally's will benefit from LED boards within Great Hall.

Adi Dhandhania, the Chief Operating Officer of Bally's Interactive North America, the company's digital and sports betting division, said: "This is a great partnership that will give Bally Bet and our other Bally's Interactive brands terrific visibility in New York." He added: "The Yankees' history as a franchise and their popularity as a global brand speaks for itself."

Thanks to the recent deal, Bally's continues to grow its footprint and reach. By now, Bally Bet is available in six states. The sportsbook was named an Authorized Gaming Operator of the MLB, the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), as well as the National Hockey League (NHL).

Besides the New York Yankees, Bally's has active partnerships with WNBA's Phoenix Mercury. The company is also an official sports team partner for the NFL's Cleveland Browns and the NHL's Nashville Predators.

Overall, Bally's manages and owns 14 brick-and-mortar gambling venues in 10 US states, as well as a horse race track located in Colorado. The leading entertainment company has licenses for online sports betting in 18 states.

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