Playtech agrees to power Greentube's Admiral Casino with bingo products

The innovative provider of gambling software and solutions, Playtech, announced a new deal, strengthening its presence in the UK.

Earlier this week, the company confirmed it joined forces with the NOVOMATIC Digital Gaming and Entertainment division, Greentube.

Greentube names Playtech exclusive bingo provider for Admiral Casino

In a press release, Playtech unveiled details regarding the new long-term partnership that will see Greentube tap into the company's bingo content.

Per the latest agreement, the former company was designated as Greentube's exclusive bingo provider for the company's Admiral Casino brand in the UK.

As a result, Greentube will leverage Playtech's top-performing bingo games which have already gained popularity among players in different markets.

Besides bingo products, the Admiral Casino brand will benefit from side games content from Playtech. The list includes popular bingo slots from Eyecon, as well as other quality games.

Undoubtedly, the latest activation will play a key role in the growth of Greentube's UK brand.

This is because Admiral Casino will benefit from customized products and content, proven to boost player engagement and onboarding.

What's more, the new agreement represents the debut of Admiral Casino into the bingo vertical.

Richard Poole, Greentube's Director of UK B2C Operations, revealed that the company is delighted to join forces with Playtech and strengthen the offering of Admiral Casino with bingo products.

"Playtech’s innovative Next Generation Bingo platform, extensive network and creative games will provide our players with an unparalleled Bingo experience," the executive added.

Finally, Poole said: "We are eager to explore upcoming campaigns with Playtech and expand our collaboration."

Near the end of last month, Greentube reaffirmed its focus on Brazil by announcing a partnership with SkillOnNet.

The collaboration saw the latter tap into the former's quality games, delivering exciting and top-performing titles to new players.

The collaboration extends a successful partnership between the two companies

Marat Koss, Playtech's VP of Interactive Gaming, said that the company is thrilled to team up with Greentube and power its Admiral Casino brand by adding it to the Playtech Bingo network.

"Playtech and Greentube have enjoyed a long-standing partnership, and we are excited to extend this collaboration to Bingo, where Admiral can both leverage and strengthen our extensive liquidity on our Next Gen Bingo platform," the executive added.

Last but not least, Koss said that Playtech and Greentube share a vision, predicting that the agreement will bring success to the two companies.

Back in January, Playtech and Norsk Tipping expanded their gaming partnership.

At the time, the former company enhanced its offering with the addition of hit games from Playtech.

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