Boomerang Digital names Justin Browning-Smith Product Director

The fast-growing provider of customer engagement solutions, powering the entertainment and gaming sectors, Boomerang Digital, announced a new strategic senior-level appointment.

The company, built by Air Dice and Andrew Ludlow, confirmed it hired Justin Browning-Smith for the newly created role of Product Director.

Former Aspers Casino exec joins Boomerang Digital

Joining Boomerang Digital from Aspers Casino, the executive brings a wide range of skills and a deep understanding of the gambling industry.

In his role as Product Director, Browning-Smith will be tasked with overseeing the company's product development and services.

He will be in charge of growing Boomerang Digital's product portfolio and ensuring that it is in line with the company's dedication to delivering exceptional experiences to its growing customer base.

Browning-Smith revealed in a press release that he is delighted to join Boomerang Digital.

"Over the past 15 years my focus has been on product development and I am seriously looking forward to continuing that core delivery with Boomerang, a company that is built on enterprise and which has innovation running through its veins," the new Product Director explained.

Browning-Smith added that he is thrilled with the enthusiasm and energy of the company.

Finally, he added that it will be exciting for him to collaborate with the talented team and take Boomerang Digital to its next level of growth.

Andrew Ludlow, Boomerang's Chief Executive, shared his excitement: "I am personally and professionally delighted to be able to announce what is a Tier 1 appointment to a role which will be pivotal to the growth of Boomerang and to our drive to consistently exceed the expectations of our growing customer base across every sector we now supply."

The executive outlined Browning-Smith's track record in the gambling sector.

Ludlow pointed to the executive's experience with recognizable companies and operators, including Aspers Casino and Ladbrokes and Coral.

"Boomerang is about deploying best in class technologies in order to meet the specific operational requirements of our customers and Justin is ideally qualified to help us achieve this," Ludlow said in conclusion.

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