IGT goes live with its PlaySports tech in Ohio

International Game Technology has confirmed that it is expanding in the state of Ohio through the deployment of its dedicated PlaySports tech offering. The solution is now live in the state which went live with regulated sports gambling on the New Year’s weekend on January 1 and posted robust results in the early hours of 2023.

IGT has teamed up with Green Bear Gaming Development LLC, which currently operates the UBetOhio brand, and which will benefit from the dedicated PlaySports QuickBet Kiosks, the company confirmed in a press release. This is only a first step for the two companies, as IGT will be further deploying its PlaySports Pads in the coming months, it confirmed.

PlaySports is a streamlined technology that allows betting fans to place their wagers quickly and reliably. The kiosk comes with a simplified user interface that makes it easy to bet on one’s favorite events with minimum traction. As to the PlaySports Pads, this solution applies to flat surfaces where an interactive screen is overlaid to bring sports fans closer to the betting action every step of the way.

Commenting on this opportunity, IGT President of Sports Betting Joe Asher hailed the opportunity to work with UBetOhio and provide his company’s sophisticated technology to the aid of a trusted local name. Players will further benefit from the tech provided by IGT and the cozy environment that UBetOhio has set up for the comfort of its customers.

"IGT's PlaySports QuickBet Kiosk is our most widely used self-service sports betting technology in the U.S. and will allow UBetOhio to deliver a fun betting experience to players in a compact footprint," Asher added.

The news was similarly hailed by UBetOhio CEO and COO Andy Westmeyer who said that IGT’s technology will give a significant boost to his own company’s reach in the Buckeye State. Westmeyer added that PlaySports will enable the company to deliver on a world-class experience across a fleet of restaurants and bars, allowing patrons to have the best of times betting on their favorite sports franchises.

Ontario is off to a flying start with the state posting 11.3m geolocation transactions as reported by GeoComply. Ohio is doing well at the start of the year, pulling ahead of New Jersey, Pennsylvania, and other states that are usually associated with high betting activity and volumes. The Buckeye State even beat New York, GeoComply’s latest data confirms.

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