GiG becomes commercial partner for The Sun and talkSPORT

The past several months have seen more media publications take a close interest in sports betting and gaming content that they can incorporate to serve their readers. The latest such partnership is forged between Gaming Innovation Group, a provider of B2B solutions for the iGaming and sports betting sector, and News Corp UK & Ireland Limited, a British newspaper publisher who have found a middle ground on how to bring their products together to add even bigger value to readers and consumers.

News Corp UK & Ireland Limited owns The Sun and talkSPORT which are read and visited by millions of readers monthly. Moving forward, GiG and News UK will work on delivering sports betting and casino content for the two publications’ readers, along with exclusive offers, GiG confirmed in a press release.

News UK is confident that the alliance will be mutually beneficial as it would make it possible for visitors of talkSPORT and The Sun’s websites to get a quick read of what the latest offers from the world of sports betting and casino are and enjoy all the information they could ever ask for in one digital hub.

The partnership comes at a time when interest in sports offers is soaring owing to the 2022 FIFA World Cup in Qatar, which has offered many pleasant surprises so far. The partnership was welcomed by all participants, including The Sun Director of Betting & Gaming Tim Reynolds who said that this was an important alliance that would help the publication further expand its digital portfolio and introduce positive changes to its betting product suite.

talkSPORT Director of Betting & Gaming Gareth Williams was similarly pleased with the announcement, adding that the publication was delighted to team up with GiG and thus deliver a "compelling proposition." The partnership comes on the tail of a similar partnership established between XLMedia and Newsweek, focusing on the North American market, and bringing more relevant sports betting content to more than 50 million monthly readers.

GiG Chief Marketing Officer Jonas Warrer was similarly thrilled with the collaboration, praising its "magnitude", and arguing that through this partnership, GiG will be able to provide added value to its partners in both the casino and sports betting verticals.

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