EveryMatrix introduces Personal Jackpots to boost engagement and loyalty

After setting a record third quarter of the year, EveryMatrix is back in swing with another big announcement intended to innovate outside the box.

The company has introduced the Personal Jackpots feature which is now available as part of its JackpotEngine, which builds upon the traditional jackpot experience and adds a twist all of its own, Casino Guru News learned in a press release.

Introducing Personal Jackpots, EveryMatrix’s latest innovative tool

Players get to experience an engaging new offering that is intended for individual players, offering more bespoke and personalization solutions, and building a stronger rapport between player bases and individual operators.

The technology deployed behind Personal Jackpots is designed to "learn" and garner insight about each player’s unique preferences.

Therefore, Personal Jackpots are designed to introduce more exciting options for players based on metrics such as spending preferences, betting levels and playing styles, creating products that are unique for a partner’s specific audiences.

JackpotEngine is already a powerful tool all of its own, part of the larger company portfolio of products, that includes CasinoEngine and SlotMatrix and offers an ever-growing list of opportunities to players.

Personal Jackpots not only fit into this overall portfolio, but they add a distinctly punchy widget that offers players the chance to approach their gameplay in a way they never before thought possible.

EveryMatrix sets out to boost player engagement and brand loyalty

EveryMatrix Head of Casino Stian Enger has welcomed the opportunity to see his company launch this new product that is specifically tailored to player needs and offers an opportunity for deeper engagement that fosters greater loyalty.

"EveryMatrix Personal jackpots represent the next layer of innovation, providing our customers with even more exciting opportunities to captivate players and drive long-term loyalty," Pettersen said.

EveryMatrix has been clearly on a tear. Other than posting robust financial results quarter in and quarter out, the company has similarly carried out two major all-cash transactions with the purchase of FSB Technology and supplier Fantasma Games earlier this year.

Image credit: EveryMatrix