BETER teams up with VeliTech for expanded esports offer

Esports technology and data company BETER has signed a new partnership with VeliTech, a company specializing in the provision of platform solutions for the iGaming and sports betting industries, Casino Guru News learned in an email press release.

VeliTech integrates esports betting into its core platform offering

As a result, BETER will feature its ample portfolio and suite into VeliTech’s core offer, allowing the latter’s partners to benefit from a range of esports-focused products and solutions designed to engage, retain, and popularize the vertical.

As the esports vertical gathers momentum, differentiation has been a key part of the industry with BETER adeptly standing out by virtue of its 24/7 esports and sports content, featuring the acclaimed ESportsBattle tournaments, eHockey, eBasketball, and eFootball.

BETER features more than 40,000 live and pre-match events every year, covering 450 tournaments, with these numbers increasing all the time.

The company provides official data, odds and feeds for Counter-Strike 2, Valorant, Dota 2, League of Legends, and other competitive video gaming titles which are some of the biggest drivers of volume.

Commenting on this fresh opportunity, BETER CEO Gal Ehrlich has welcomed the chance to see his company expand its footprint and reach new audiences through the VeliTech tie-up. Ehrlich did not hesitate to commend VeliTech for the company’s own distinct achievements and technological prowess.

"VeliTech offers a suite of solutions powered by advanced technologies that sportsbooks rely on to deliver superior bettor experiences. Fast betting content is now a must-have for operators, and our products are recognized as the best in the industry," the executive said.

Esports betting is becoming of greater importance to sports betting operators

VeliTech Head of VeliSports Tamar Skhirtladze was similarly excited about this opportunity, hailing the addition of high-quality esports betting content.

"Partnering withBETERallows us to provide high-quality betting content like Dota 2, LoL, CS2, ESportsBattle tournaments, and Setka Cup to our clients, reinforcing VeliTech as a trusted technology partner supporting leading operators," Skhirtladze added.

Esports have been a crucial part of many companies’ most recent offering. For example, PandaScore, another tech and data-focused esports betting B2B company, announce a partnership with Tabcorp, one of Australia’s largest wagering giants.

The company similarly expanded in the United States, securing an important license that will allow it to pivot towards the broader competitive video gaming market.

Image credit: BETER