GeoComply's records 14% growth in online sports betting accounts for Super Bowl 2025

It has been an emotional weekend. President Donald Trump made the first appearance by a sitting US President at the Big Game.

The Philadelphia Eagles entered the title game as the underdogs, and Kansas City Chief’s confidence of winning the fifth Super Bowl title, and their fourth in the past five years, was palpable in the air at Caesars Superdome in New Orleans.

Eagles defeat of Chiefs drives Super Bowl betting activity

Yet, the hair’s breadth difference from 2023, when the Chiefs won a hard-fought 38-35 game would not repeat itself. Instead, the Eagles, who were the underdogs all season long, and arguably posted a worse performance, managed to steamroll the Chiefs with 40-22 in total scoring.

GeoComply, a data and geolocation expert, has kept a close watch on the event, being able to sum up some interesting trends that have, in fact, set new records for Super Bowl betting. Overall, there has been a 14% increase in the number of active online customers at sportsbooks this year compared to last.

GeoComply said that much has happened since last year, with 14 states issuing cease-and-desist letters to offshore sportsbooks, which have been encroaching on their territory. The company praised those efforts, noting that they signaled a critical role of regulatory enforcement in protecting customers. Commenting on this, GeoComply Co-Founder and CEO Anna Sainsbury said:

"When states take enforcement action, we see a correlation with increased engagement on our customer’s platforms. More fans are choosing legal sportsbooks, driven by stronger consumer protections and enhanced user experiences. This means even greater tax revenues to support local communities and promote responsible growth while reducing reliance on illegal sportsbooks."

Making it possible for millions of Americans to bet on the Super Bowl

Sainsbury was similarly pleased to see her company play an influential role in providing sportsbooks with the infrastructure necessary to make it possible for millions of fans to place a wager on the most significant sporting event of the year.

GeoComply reported that there have been 724,000 new online wagering accounts across its customers in regulated markets in the United States. There were 14,300 geolocation transactions per second right after the Eagles scored their third touchdown.

In the meantime, the American Gaming Association estimated that a total of $1.39bn was bet on the big game, although these forecasts may now need to be adjusted as new data is coming in.

Image credit: GeoComply