LeoVegas and OddsMatrix team up for advanced sports betting solutions

OddsMatrix, EveryMatrix’s sportsbook platform and solutions provider, has teamed up with LeoVegas Group to provide the latter with its advanced range of options and offer in-depth coverage of global sports across numerous events, territories, and markets.

OddsMatrix to help LeoVegas deliver a more impactful sports betting product

This marks an important step forward for EveryMatrix as it seeks to establish its sportsbook platform as one of the most reliable and impactful options for partners anywhere in the world. To this end, LeoVegas Group will benefit from a highly-customized OddsMatrix’s odds feed aligned with the operator’s business goals.

Through this tie-up, LeoVegas Group will be able to significantly increase its odds capabilities and boost its uptime, leading to a better overall user experience. It is also another way for LeoVegas Group to celebrate its standing in the sports betting vertical and to continually expand into what is proving to be a particularly important and cut-throat landscape.

EveryMatrix Americas President Erik Nyman has welcomed the opportunity:

"We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook."

Nyman noted that the OddsMatrix’s feeds were proven to be a valuable addition to any leading operator, and that the company was committed to ensuring that its partners receive the best possible product.

LeoVegas looks to boost its footprint and secure important assets

LeoVegas has been looking to expand its clout by leveraging both technological and geographical assets. The company announced a new in-house game development studio back in September and it further acquired Tipico US’ assets in June.

OddsMatrix has been enjoying a very strong performance throughout the past months, with the sportsbook platform bringing in significant revenue, and follows a larger trend for the company as a whole.

Image credit: OddsMatrix