Mindway AI expands player protection with SportsBroker in the UK

Mindway AI is making another step forward with helping companies protect bettors and gamblers by teaming up with SportsBroker in the United Kingdom.

The latter is described as a sports betting platform that redefines the experience in the country and will now benefit from Mindway AI’s AI-driven responsible gambling solutions.

SportsBroker to benefit from Mindway AI’s RG solutions

SportsBroker is a more socially-oriented sports betting platform that encourages interaction between fans, building a community more so than a high-stakes betting platform where gamblers are obsessed with chasing profit.

The implementation of Mindway AI further streamlines and enhances the platform, offering a player-centric approach that is underpinned by sustainable growth. Commenting on this partnership, Mindway AI CEO Rasmus Kjaergaard had this to say:

"We are delighted to partner with SportsBroker. Our shared commitment to responsible gaming and innovative solutions makes this partnership an ideal fit as we support their exciting growth plans."

SportsBroker COO Paul Jarczynski was similarly happy with the partnership, arguing that the ongoing collaboration has been an exceptional opportunity.

"From the initial discussions, through integration and then support, the team has not only delivered time and again but by far surpassed our expectations. The same can certainly be said of their Gamescanner product," the chief executive added.

Jarczynski said that the platform’s own RG team has garnered important insights into how responsible gambling works and how to be proactive with customers so as to address potential harm before it occurs.

Mindway AI is a product that has ultimately helped SportsBroker reinforce the responsible message in-house, calling the company’s solutions nothing short of impressive.

Mindway AI delivers outstanding tools designed to protect consumers

These solutions have been incredibly useful to SportsBroker as the platform is looking to take the traditional peer-to-peer model based on pool betting and drive stronger and deeper user engagement and retention.

Mindway AI has been a staunch supporter of all campaigns and initiatives that seek to elevate the experience for consumers by installing robust guardrails and preventing potential gambling-related harm.

Mindway AI and Casino Guru collaborated to advance an RG self-test game offering the opportunity to players to garner important insights into their own gambling habits and how they can mitigate risk. More results about how this program has performed are due to be released very soon.

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