Tabcorp expands into esports betting with PandaScore

Tabcorp, one of Australia’s largest betting giants, has signed a new groundbreaking partnership with esports data and tech specialist PandaScore meant to expand the former’s presence in the vertical.

Tabcorp welcomes esports betting as part of the ultimate experience

Through PandaScore, Tabcorp will significantly boost its esports-related capabilities, tapping into the supplier’s odds feeds for multiple popular and competitive titles.

PandaScore will deliver real-time number-crunching and data for the three biggest esports events by interest and betting volume, namely Dota 2, Counter-Strike and League of Legends.

The deal allows Tabcorp to promptly set up a vibrant portfolio for those markets, including pre-game and in-play markets. The partnership with PandaScore will also see the Tabcorp brand benefit from these options across both its digital and physical options, and esports betting markets will be accessible across the mobile app and website, along with betting terminals and licensed betting shops.

Commenting on this opportunity, PandaScore Head of B2B Oliver Niner has welcomed the opportunity to see his company expand its clout in Australia with yet another major local player. He did not mince his words in offering praise to the operator:

"Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in."

This partnership has been naturally welcomed by Tabcorp Trading General Manager David Beirne, and it has been a great opportunity for the operator to further solidify its investment and footprint in the world of electronic sports.

Esports remains a focus of bookmakers’ efforts

"It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors," Beirne added, saying that esports betting is part of the ultimate wagering experience for the brand’s customers.

PandaScore has been looking to broaden its appeal globally, with the company pushing into the US esports betting market for the first time back in July 2024.

PandaScore has been successfully partnering up with various companies from around the world, as demand for competitive video gaming at the highest level has grown over the past months.

Image credit: PandaScore