GiG inks strategic deal with GP Gaming, continues European growth

The leading online gambling products, solutions and technology supplier, Gaming Innovation Group (GiG), has announced a new important European-facing agreement.

GP Gaming to benefit from GiG solutions

The company announced on Monday it joined forces with GP Gaming, a fast-growing iGaming and betting operator with a growing presence on the Old Continent.

Under the terms of the new multi-market collaboration, GiG agreed to grant the operator access to its CoreX and SportX solutions.

Strengthening its offering, GP Gaming will leverage the aforementioned solutions across a number of jurisdictions across Europe. Subject to regulatory approvals, the operator anticipates launching its sports betting services for the regulated gambling sector in France.

Recognized as a leading operator with an expanding presence in Europe, GP Gaming is expected to bolster its growth in a sector that is highly competitive. Thanks to GiG's innovative solutions, the company plans to grow sustainably, establishing its foothold in different markets.

The new partnership brings excitement to the duo

Samuel Ruff, GP Gaming's Chief Operating Officer, shared his excitement about the latest strategic deal in a statement.

"We are delighted to have partnered up with GiG, identifying their best-in-class sports betting and platform technology as the ideal solution to power our new venture, generating long-term and sustainable growth throughout multiple markets worldwide," he explained.

Andrew Cochrane, GiG's Platform and Sportsbook Chief Business Officer, added: "The partnership with GP Gaming and the proven track record their management have in building successful online sports betting brands, is further evidence of the reliance preeminent industry partners have in SportX's promise to drive long-term revenue growth."

The executive spoke about the company's innovative solutions that benefit companies in many markets across the globe. Finally, Cochrane said that GiG is excited to see the expansion of the reach of its products.

GP Gaming to benefit from innovative technology

Currently, SportX is recognized as one of the most feature-rich sportsbook solutions offered by GiG for the betting industry.

The solution successfully fuses innovative technology allowing the delivery of better insights and competitive odds while elevating the customer experiences.

GiG's SportX solution allows the integration of a range of technologies, delivering efficiencies that enable the operators to grow.

Similarly, CoreX, GiG's iGaming platform is recognized for its supreme technology and innovation.

Image credit: Gaming Innovation Group