BCLC enhances tech offer with Future Anthem

The British Columbia Lottery Corporation (BCLC) has strengthened its technical expertise through a new partnership with UK-based gambling data science company Future Anthem with the two entities now embarking on the development of a dedicated Artificial Intelligence and Data Innovation Hub which will operate out of the corporation’s office in Vancouver, BC.

Future Anthem spearheads BCLC’s break into tech field

The partnership puts the BCLC on the technological logistic map in gambling industry. The tie-up should help advance the operator’s understanding of its core segments and bring more worthwhile opportunities to players across such verticals as lottery, gaming and sports, an official press release shared with Casino GuruNews over email noted.

Commenting on this opportunity, Future Anthem CEO and FounderLeigh Nissim has welcomed the opportunity to see his company team up with one of the largest and most respected gaming and betting companies in Canada, noting that their decision to harness cutting-edge technology would bring true and measurable benefits to player bases.

Nissim noted that by leveraging artificial intelligence the BCLC would continue to build on a responsible and sustainable business model that enhances player satisfaction along the way.

"With access to more data across all verticals and channels to build amazing machine learning models and AI applications, I am confident this collaboration will quickly deliver benefits to BCLC and its players to reinforce its lead position within lotteries globally," he added.

The opportunity has been welcomed in kind by the BCLC Chief Information Officer Mark Goldberg who similarly expressed hope that the new data center will provide the corporation with the necessary skill set to continue evolving its offer and building a platform that is future-proof and player-centric, with areas such as safer play and improved player experience front and center.

Building future-proof platforms focused on RG, sustainability and value

"We know that the key components of the Hub will be its data-driven research and software product development to support player engagement and experience, safer play and improved game design – core BCLC business areas," Goldberg noted.

Future Anthem has been a highly recognized and trustworthy company that has provided some of the industry’s cutting-edge operators with solutions built around tech, data and AI, to help them further harness their competitive edge.

Among the partnerships set up recently by Future Anthem is a tie-up with Betsson Group, with a strong focus on personalization as well as observing safer gambling practices.

Image credit: BCLC/Future Anthem