FanDuel was expected to roll out the red carpet for its prediction markets platform on December 1, but deferred in the end, having announced the launch of FanDuel Predicts this Monday, December 22 instead.
The delayed launch covers five states, specifically Alabama, Alaska, South Carolina, North Dakota, and South Dakota, and trails launches from main rival DraftKings, and Fanatics Betting and Gaming, both of which have already introduced their platforms.
FanDuel Predicts will also be launching in more jurisdictions across the nation over the coming weeks, with the company determined to push into the space. FanDuel, DraftKings, and Fanatics quit the American Gaming Association earlier this month over disagreement about the future of the prediction markets.
FanDuel and DraftKings went even a step further, surrendering their licenses in Nevada. FanDuel Predicts is now available in the Apple App Store and Google Play, and features a wide variety of markets on financial performance, cultural moments, and, notably, sports.
The platform is also beefing up its singing process, ensuring that it brings the best KYC and AML practices along with it. The sign-up process requires customers to provide their birth date, Social Security number, home address, banking information, and a government-issued ID.
Once they clear registrations, users can then buy or sell event contracts with the princess, starting between $0.01 and $0.99. Prediction markets let users vote on two possible outcomes - either a "yes" or "no" that an outcome will occur.
Commenting on the rollout, FanDuel SVP, Flywheel and New Ventures, James Cooper, said that the arrival of FanDuel Predicts allowed customers to engage with the world around them.
"This launch in five states will provide valuable insights into customer engagement with this new platform, enabling us to refine our approach as we expand to additional states in 2026," he added.
The launch was carried out with CME Group, which is providing the prediction markets for the bespoke FanDuel platform, allowing users to access global benchmarks, sports, economic performance, and more.
CME Group CFO and President Lynne Fitzpatrick was similarly pleased with the launch, adding: "This launch is a pivotal step for expanding the reach of our products to FanDuel's millions of registered users across the US."
Despite pushback, prediction markets are gaining momentum, with mainstream sports betting companies cottoning on.
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