Betsson acquires Rhino Entertainment BC2 and B2B assets

• Betsson buys Rhino Entertainment in an all-cash deal worth €64.5m
• The company is paying for Rhino’s B2C and B2B assets
• Rhino is projected to continue generating commercial momentum in the years to come

Betsson, the betting and gaming global behemoth, has announced a groundbreaking acquisition of Rhino Entertainment Group.

The acquisition will see Betsson secure the B2C assets of the company in Canada, along with "a suite of technical assets" that are linked to the firm’s B2B unit in a deal estimated at €64.5m.

Betsson expands on both B2C and B2B fronts with Rhino acquisition

Betsson is specifically buying the firm’s front-end and middleware technology, which will allow it to boost its own offering in the space and underpin its B2C-facing operations with an enhanced technical suite.

" The transaction is consistent with Betsson’s strategy to generate shareholder value by investing in existing and new B2C markets and growing its B2B business. The acquisition is expected to add economies of scale, strengthen profitability, and expand Betsson’s growth opportunities in its B2C and B2B businesses," Betsson said in a press statement.

The deal is set to close during Q2 or Q3, factoring in pending regulatory approvals. Betsson is paying for the deal in cash, with €52.25m paid upfront, whereas the remainder of the amount will be paid within six months after the official closure of the deal.

Rhino Entertainment is a tempting asset for Betsson, as it runs both B2C and B2B operations. It was founded in 2020 and currently owns seven brands, including Casino Days, which are available worldwide.

The company’s assets hit an EBITDA of €13.7m in 2025, and have generated sustainable growth over the years, with projections that the company’s business will continue to pick up over the coming years, especially as Canada expects to further expand on its iGaming market.

Betsson has also been expanding its own footprint both commercially and through business solutions across the globe. Last year, Betsson launched a fresh brand in Lithuania.

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