Aristocrat overhauls Massachusetts Lottery with iLottery solution

• Massachusetts State Lottery unlocks a range of benefits thanks to the launch of Aristocrat Interactive’s iLottery solution
• The lottery operator taps into new draw-based games, eInstants and tools bolstering operational efficiency
• Executives at Aristocrat Interactive and the Massachusetts State Lottery comment

The top provider of iLottery solutions in North America, Aristocrat Interactive, continues to expand its presence in the United States.

On Monday, the company confirmed the successful launch of its full turnkey iLottery solution, propelling the offering of the lottery operator in Massachusetts.

The lottery in Massachusetts significantly strengthens its offering

Initially, Aristocrat Interactive emerged as the winner of a competitive procurement process by the Massachusetts State Lottery Commission (MSLC).

As a result, the former was selected as the provider of iLottery solutions for the lottery.

In light of this milestone achievement, Aristocrat established its iLottery headquarters in Quincy and designated a team of lottery experts that would address the needs of the MSLC for the duration of the five-year contract that also includes three additional three-year extension options.

The process culminated with the launch of Aristocrat’s custom-built solution that powers the Massachusetts State Lottery.

The comprehensive solution includes a scalable platform, an exclusive game portfolio and nearly two dozen eInstant games from Aristocrat’s NeoGames Studio.

Moreover, the lottery operator in Massachusetts will benefit from additional draw-based games and two new online games available exclusively online.

Aristocrat Interactive’s full turnkey iLottery solution includes NeoSphere and NeoDraw, a player account management and a draw games system.

Moreover, the Massachusetts State Lottery will tap into Aristocrat’s customer and data experience solution called NeoEngage and unlock business intelligence solutions via the company’s NeoCube.

Equally as exciting and an industry first, players in Massachusetts will be the first to enjoy an eInstant game featuring Timberwolf, one of Aristocrat’s fan-favorite land-based games.

Modernizing its operations marks a major milestone for the lottery in Massachusetts

Dylan Slaney, Aristocrat Interactive’s CEO, spoke about the latest collaboration, Casino Guru News learned from a press release.

"This is a milestone moment for Aristocrat Interactive, and the Massachusetts State Lottery as we deliver the first-ever online lottery offering for Massachusetts players," he said.

Moreover, Slaney pointed out: "We are proud to be partnering with the Massachusetts State Lottery, who is widely recognized as a global lottery leader."

Mark William Bracken, the Massachusetts State Lottery’s Executive Director, was similarly excited about the strategic collaboration with Aristocrat Interactive.

"Today marks an important step forward in modernizing our operations and launching an exciting new iLottery offering that complements our industry-renowned retail program," he explained.

What’s more, Bracken said: "We're confident that our new iLottery program will elevate our player experience and allow us to further fulfil our mission of maximizing revenue returned to the Commonwealth, with online sales supporting early childhood education and care grants that will benefit families throughout Massachusetts."

Currently, the lottery in Massachusetts is the leading per capita in terms of performance in the United States and third in the world.

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