Nikita Zavadsky: "IZZI ART has turned out to be very stylish and different."

iGaming content provider BGaming prides itself on its creative customized games offering and the studio’s experience in developing personalized slots continues to grow. To date, it has developed more than 100 branded games in collaboration with major industry players, including its latest project with IZZI Casino. In this piece, Nikita Zavadsky,Product Manager Brand Exclusives at BGaming

is joined by IZZI Casino to share insights into the development of Izzi Art.

Q: From the initial idea to its full implementation – how much time did BGaming spend on creating the game?

BGaming (BG): The entire game development cycle, from the initial idea to the release, took three months. During this time, we prepared the design, created the product itself, went through the necessary approvals, and made adjustments according to the client's wishes. The entire process included development and subsequent launch.

The Izzi Art slot has a provocative and rebellious visual style. Was it BGaming or IZZI Casino who conceived the idea of this remarkable artwork?

IZZI Casino (IC): Our team initially introduced the concept and BGaming further improved the title with their creative ideas. We particularly appreciate their contributions to the impressive and memorable animations, which perfectly align with the overall game style.

BG: Izzi Art has turned out to be very stylish and different from other games. IZZI Casino suggested an exciting game theme which we successfully brought to life.

The partner actively participated in discussions and decision-making, which significantly influenced the final result. Throughout the game preparation process, we stayed in touch, constantly sharing the results of our iterations and receiving valuable feedback.

Q: Can you tell us about the process of analyzing and measuring player preference, and why you decided to choose this design?

IC: We've noticed that in our previous campaigns featuring similar graphics, we observed higher levels of player engagement and activity than usual. That's why we decided to design the entire game in a similar vein.

From the beginning, Izzi Art promises to evoke a storm of emotions. This game combines ancient elements, modern art, and even memes. Will players love the slot for its unconventional and bold art, or will they prefer the game mechanics?

IC: It's evident that players have already taken notice of Izzi Art. From the outset, this slot has demonstrated exceptional performance and sustained its popularity. We're highly confident that this trend will continue. The game's success owes itself to a perfect fusion of the distinctive and innovative art style, the timeless and beloved Bonanza mechanics, alongside the Buy Bonus option.

Q: Will BGaming be able to replicate this success and create more bold slots like Izzi Art in the future?

BG: The BGaming team is always focused on creative exploration. We constantly experiment with visuals, animation, and sound design to make our games more appealing to players.

Currently, we are working on several projects for major operators in which we will implement new and exciting ideas never seen before. Projects are the perfect way to create bold ideas, be experimental in our approach, and achieving high-quality results over a relatively short time. We are always ready for challenges and strive to create games that will delight and surprise our players.

The process of customizing a game presents both challenges and opportunities. As the iGaming industry moves towards customizable offerings, branded games that provide operators with even more opportunities to engage players are a strategic necessity.

The collaboration between BGaming and IZZI Casino is an example of what successful partnerships in the field of customization can look like. We look forward to the release of other off-beat and unique releases in the future.

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