Andy Booth: “Mayweather's brand and unique game mechanics create an immersive experience”

Floyd Mayweather is a global icon both inside and outside the ring, and Games Global has captured his essence in a high-energy, action-packed slot that promises to bring the excitement of Mayweather’s career to the reel.

Ahead of the upcoming release, we had the chance to interview Games Global’s Chief Product Officer, Andy Booth, to find out a bit more about the processes behind the game, and the important factors that had to be considered when collaborating with such a renowned sporting superstar.

Q: Let us start with a refresher. Games Global has been building many collaborations with the world of combat sports – from boxing to mixed martial arts. Why did you pursue this new opportunity with FloydMayweatherfor the latest branded slot?

Games Global pursued the collaboration with Floyd Mayweather for the latest branded slot due to his iconic status and global appeal. The partnership leverages Mayweather’s luxury persona to create innovative content, expands audience reach by tapping into his extensive fanbase, and enhances Games Global's reputation as a leading provider of combat-themed content.

Q: What are the main things that help a game – which bears the name of such an established icon in boxing – stand out? Is it the brandability of the FloydMayweathername, or something completely different?

A game featuring Floyd Mayweather stands out due to his brand recognition, unique game mechanics that reflect his boxing style, immersive storytelling, high-quality visual and audio design, cross-promotional opportunities, and fan engagement features that enhance player interaction and loyalty.

Q: Who are you building the upcoming FloydMayweatheronline slot for? Is it boxing aficionados who may happen to love casinos or the wider iGaming audience?

The upcoming Floyd Mayweather online slot is designed for both boxing fans who may also enjoy casino gaming, and the wider iGaming audience. By targeting boxing fans, the game aims to leverage Mayweather's iconic status and appeal within that community, while also ensuring that the gameplay, mechanics, and overall experience are engaging enough to attract casual gamers and a broader audience within the iGaming sector. This dual focus allows for a wider market reach and the potential to convert boxing enthusiasts into active players.

Q: Can you offer some insight into the unique features and mechanics we will see in the upcoming game?

It has been designed to deliver an exhilarating gaming experience that captures the excitement of boxing and the legendary champion's persona. It features a scatter pays mechanic and a free spins bonus round with increasing multipliers to deliver maximum wins up to 2,000x.

Q: Do you have a strategy ready to ensure that the game makes a splash, and do you expect the upcoming slot to prove a major success?

A comprehensive strategy is in place to ensure the Money Mayweather online slot achieves significant success, including targeted marketing campaigns leveraging Mayweather's brand, engaging content creation, promotional offers, continuous player engagement via regular updates and feedback, and data-driven insights for performance monitoring.

This multifaceted approach, combined with Mayweather's iconic status and innovative game mechanics, is expected to resonate well with both boxing fans and the wider iGaming audience.

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