Ihor Zarechnyi: "We're trying to touch audience with a different approach"

In the latest episode of the SBC Summit Lisbon 2024 video interview series, Casino Guru News is joined by Ihor Zarechnyi, Chief Business Development Officer at Evoplay, with whom the publication discusses several exciting topics, from how to attract new players to the challenges of product customization.

Each region and market comes with specific difficulties but also opportunities, argues Zarechnyi as he explores the topic of personalization.

Evoplay, an award-winning studio no less, has quickly been building its reputation as a developer of some of the most memorable bespoke and out-of-the-box titles in the iGaming industry.

Evoplay may have started as a slot provider, but the company has rapidly expanded across the board, working on four different divisions to spurt business opportunities. One of the pillars of creating customized and recognizable titles has to do with the way that Evoplay collaborates with its partners, notes Zarechnyi.

For example, the company would establish a partnership with an operator and then develop new products exclusively for that company, and each successive title would be meant to continue and expand on the two companies’ joint legacy.

Ultimately, the company also works with core products that are revised on a per-partner and per-region basis to make them more interesting, and more appealing to the audiences. Of course, there are regional and audience specifics to consider, as these customizations will work differently for everyone.

Evoplay has also garnered a deeper understanding of each market’s specific preferences, with the Latin American region leaning on "right now" type of gaming, meaning instant games, whereas European gamers tend to be a little fussier for games that are outliers and have a different UI or offer more variety within the titles.

All in all, our conversation with Zarechnyi is an insightful dissection of how Evoplay operates the iGaming market which is increasingly about customization and offering players bespoke experiences.

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