Dario Leiman: “We are to be the no. 1 company in different areas of our products”

Casino Guru News' Denisa Vydumova recently caught up with industry stakeholders and top executives at the SBC Summit 2024, including Dario Leiman, Regional Business Development Manager at SOFTSWISS, on the exhibition's final day.

Leiman reflected on SOFTSWISS' impressive 15-year journey, noting, "it started small." Today, however, the company strives to be the leading firm in every product and vertical it offers. Over over a decade in business, SOFTSWISS has been guided by a clear principle: building products of distinct quality.

Discussing the company's recent expansion into the lottery and sports betting sectors, Leiman emphasized that the core of SOFTSWISS' strategy is to address market needs. The company is also focusing on Brazil and Latin America, where it expects to become one of the largest tech and data solution providers, supporting a growing local market.

Leiman shared insights into his role, explaining that his objective is to push boundaries and expand the company’s reach. However, he stressed that success is a team effort: "The technology we develop is powerful, but it's the people who make it work effectively."

He further highlighted the importance of understanding who is working on what projects, which is key to SOFTSWISS' growth. The company now employs over 2,000 people across 30 countries, a fact Leiman mentioned earlier in the conversation.

From a personal perspective, Leiman shared a piece of life-changing advice he's received in his career: "be polite." As a Business Development Manager, he noted, this simple trait can determine whether people choose to do business with you, shaping long-term success.

Innovation is another pillar of SOFTSWISS' success. The company has shown a strong first-mover advantage, particularly with its early adoption of a crypto-ready platform—at a time when many competitors were hesitant.

Ultimately, SOFTSWISS empowers clients to leverage cutting-edge technology, enabling them to make the best decisions for their businesses, Leiman concluded.

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