Hawk Tuah Girl podcast to launch with Betr

Hailey Welch, the Internet’s overnight celebrity better known by her meme-christened name, "Hawk Tuah Girl," is indeed getting into the sports betting business.

After registering 16 Minutes LLC, a company whose name was intended to defy her critics who told her to stop exploiting her "15 minutes of fame" by rubbing herself in people’s faces, Hawk Tuah Girl now delivers.

Hawk Tuah Girl embraces internet stardom with Betr

Rumors circulated earlier this year that she would indeed be getting involved in a betting venture of some sort, as 16 Minutes LLC did mention the activity as one of the possible options.

Now, though, and with the help of Jake Paul’s popular betting brand, Betr, Welch’s podcast, "Talk Tuah" is coming as early as next week. The first episode is set to air on September 10, although no financial details about the arrangement have been disclosed.

Welch did previously register her "Bet on That Thang," a nod to her intention to the sports betting space, but it’s not clear if this plan will bear out. As to her deal with Betr, there are several opportunities for Welch.

She may be joining in exchange for a handsome premium, or this could be a pilot to test if the "Hawk Tuah Girl" can transform herself into a sticking cultural fixture or rather – go down in history ignominiously.

Either way, there are a lot of potential synergies between Betr and Welch’s brand. For one, the Miami-based sports betting company, focused chiefly on micro-betting markets, appeals to a younger generation of mostly male customers.

Welch herself seems to hold her biggest appeal with that group as well, and future success would depend on scripting her role as a podcast star and her ability to deliver genuinely witty remarks.

Betr, though, has not said that it would leverage its media arm – nor Welch’s personality – to specifically drive traffic to its sports betting product, which could be something that regulators look askance at.

Talk Tuah podcast to make or break Welch’s legacy

Rather, there is a genuine interest in building a strong presence through the media arm and further awareness for the Betr brand as a whole. As to what the "Talk Tuah" podcast would include, it’s a bit of a moving target.

In a press release, Welch said that she would offer a bit of everything – great guests to start with, chit-chat about pets, relationship advice, sports, and not least, southern charm. The podcast may be what makes or breaks Welch’s legacy and shutters her Internet career with the same spontaneity it started.

Most recently, Welch was criticized for appearing on a Poker Celebrity stream, humorously dubbed by some detractors on the internet as the "place where celebrities go to die."

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