Sportradar to acquire IMG ARENA amid outstanding financial results

• Sportradar entered into a definitive agreement with Endeavor Group Holdings for the acquisition of IMG ARENA and its betting rights assets
• The transaction is expected to close in Q4 this year, strengthening Sportradar's offering further
• Sportradar released outstanding Q4 and full year 2024 financial results

The leading global sports technology company that focuses on delivering immersive experiences for bettors and sports fans alike, Sportradar, announced a major acquisition.

On Wednesday, the company confirmed it entered into a definitive agreement for the acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc.

The acquisition is expected to reinforce Sportradar's offering

The acquisition represents a major move for Sportradar as the company will further strengthen its content and product offering, improving its position in a highly competitive market.

Notably, the takeover includes IMG ARENA's strategic portfolio of global sports betting rights, which feature some of the most bet-upon global sports such as basketball, soccer and tennis.

Casino Guru News learned from a press release that the acquisition is expected to be completed in Q4 2025.

As with other major mergers and takeovers, the transaction is subject to the relevant closing conditions and regulatory approvals.

Carsten Koerl, Sportradar's Chief Executive Officer, shared his excitement on the matter.

"Sportradar's success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network," he revealed.

Moreover, Koerl pointed out: "Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realize the full economic potential of this portfolio."

Speaking about the benefits of the new transaction, the Chief Executive Officer said that Sportradar expects to immediately record revenue and cash flow margin acceleration.

Finally, Koerl said: "The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders."

Back in February, Sportradar announced it extended and expanded its existing partnership with Major League Baseball (MLB).

As explained by Sportradar's executive, the acquisition of IMG ARENA and its strategic portfolio of global sports betting rights is expected to immediately enhance margins and this includes adjusted EBITDA.

Per the announcement, the company won't be required to pay financial consideration as the transaction "provides financial consideration totaling $225 million comprised of $125 million paid to Sportradar and up to $100 million cash prepayments made by Endeavor to certain of the sports rightsholders."

Acquisition announcement coincides with financial update

The announced transaction coincided with the release of Sportradar's Q4 and full year 2024 financial results.

Notably, the company recorded a solid 26% increase in revenue to €1,107m, while profit for the full year 2024 hit €34m.

Sportradar's Q4 2024 results were similarly encouraging with revenue up by 22% to €307m and adjusted EBITDA increase by 53% to €61m.

Given the outstanding financial performance and latest strategic transaction, Sportradar is positioned well for further growth and expansion on a global scale.

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