Scientific Games inks new contract with the North Dakota Lottery

The leading global company, delivering retail and digital games, analytics, technology, services and solutions to lottery operators across the globe, Scientific Games (SG), announced a new deal in North America.

North Dakota Lottery continues successful collaboration with Scientific Games

On Monday, the company confirmed it signed a new technology agreement with the North Dakota Lottery.

Under the terms of the new collaboration, the Lottery will benefit from SG's most advanced omnichannel system solutions, Casino Guru News learned from a press release.

The partnership isn't the first one for the duo as they initially joined forces two decades ago back in 2004.

At the time, the North Dakota Lottery selected SG as its technology provider.

Continuing the successful agreement, SG helped launch the Lottery's iLottery program in 2014, while in 2018, introduced its mobile application.

The latest technology agreement is expected to bring further success for both the Lottery and SG.

Notably, the lottery operator has enjoyed a solid increase of 33% in sales over the last decade.

From the 2022 fiscal year through 2023 alone, iLottery sales marked an increase of 36%.

Currently, the Lottery benefits from SG's comprehensive player account management (PAM) solution, SG PAM.

The solution will continue to play an important role in the Lottery's growth and future expansion, delivering exceptional customer experiences.

Under the terms of the six-year contract with a two-year extension option, the Lottery will benefit from an advanced enterprise gaming platform built by SG based on key components from its Momentum ecosystem.

The tech solution, developed for the Lottery offers extensive features, including the AEGIS central gaming system.

Thanks to this system, the Lottery will benefit from a digital platform that features a single solution for Loyalty, iLottery and retail technology.

Leveraging the innovative solution, the North Dakota Lottery is expected to enhance the experience for consumers while streamlining its retail technology with self-service terminals.

The agreement is expected to bring success to the duo

John Schulz, SG's President, Americas and Global Instant Products, shared his excitement: "We've been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades."

Moreover, he added: "Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery's unique business. Now, we're taking that partnership to the next level with our Momentum ecosystem."

Lance Gaebe, North Dakota Lottery's Director, added that a prime objective for the lottery is to elevate the excitement for its players, providing a seamless experience between the digital and retail verticals.

"We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years," he added.

Undoubtedly, SG is the perfect partner for the Lottery, especially considering their successful collaboration so far.

Moreover, the company is recognizable for its innovative solutions and has completed close to 40 different lottery system conversions and implementations since 2016.

Image credit: Pixabay.com