Pixbet expands presence in Brazil via Corinthians deal

The fast-growing online gambling operator, Pixbet, announced a groundbreaking collaboration with Sport Club Corinthians Paulista, the world-famous Brazilian sports club that is well-known for its participation in Campeonato Brasileiro Série A, the Brazilian Championship A Series.

Lauded as one of the biggest partnerships for Brazilian football, the duration of the new deal is a minimum of three years, a statement released by the leading team reveals. During this time, Pixbet will benefit from brand exposure via the men's uniforms of the team. At the same time, the leading operator will tap into unique digital content assets and activations which will further boost its marketing efforts.

But it's not only Pixbet that will benefit from the new collaboration. Corinthians fans will gain access to unique promotions and once-in-a-lifetime opportunities delivered by the leading operator. To celebrate the new partnership, the duo advertised the collaboration at Times Square in New York, one of the most popular advertising locations in the world.

The Corinthians' President, Duilio Monteiro Alves, acknowledged that the collaboration marks a monumental comment for the team and Pixbet as well. He shared his excitement saying: "We are all very satisfied and anxious with the start of this new contract, which is in line with our management philosophy of always innovating and generating new income, both for the club and for its partners."

Additionally, he predicted that the collaboration will bring exciting experiences for Corinthians fans. Last but not least, Alves said that the new partnership with Pixbet will benefit "everyone and will make Corinthians even more competitive on and off the pitch."

Without any doubt, the new deal marks a monumental moment for Pixbet, considering the global fan base of the team. In fact, the association is currently famous for having more than 35 million fans. This will undoubtedly help the operator cement its place within the market in Brazil and boost its global presence as well, Tadeu Dantas of Pixbet explained.

He added: "The partnership with Corinthians will greatly increase the brand's exposure and take Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners."

Ernildo Júnior, Pixbet's partner and co-founder, added: "Pixbet has become one of the largest companies in the segment by always being at the forefront, with a bold and dynamic attitude, but very down to earth."

Image credit: Pixabay.com