Mike Tyson becomes ambassador for BRBet.com in Brazil

Mike Tyson is without a doubt one of the greatest boxers of all times. His cameo appearances in popular TV series, late-night talk shows and sports has seared his likeness and imagery in the minds of entire generations. Now, Tyson is becoming the official regional ambassador for BRBet.com in Brazil, bringing his prominent standing in the sports community to the aid of the brand, Casino Guru News learned via an email press release.

Tyson will be the exclusive sportsbook and betting partner for BRBet.com in Brazil, the media communication confirmed, giving the operator a significant boost in increasing its brand profile in the country. Tyson’s imagery and likeness will appear across social media, digital, print, and physical advertisement in order to drive the message home with sports fans in the country.

BRBet.com has already introduced a dedicated short movie shared on YouTube and other digital channels where Tyson is sitting at home and watching some sport. He then looks up a handful of sportsbooks online, as he is looking to place a wager himself, but none of the bookmakers he originally finds are actually to his taste.

A little miffed, Tyson then comes across BRBet.com, which has the catch phrase "BRBet.com, A Bet do Brasil" and he decides to place his wager there. Tyson is just one of the many legendary figures to agree and become a sports ambassador in recent years.

The world of sports has been full of such collaborations of late whereby sports betting operators reach out to popular retired or active athletes and introduce them to their own brand, asking them to spread awareness for the respective business.

There have been numerous examples in recent months. Betsson Group has brought on Zé Roberto, an international soccer player who is loved in Brazil and who is helping the brand build up momentum.

Other brands have been using not just athletes, but also celebrities. BetMGM signed with Vanessa Hudgens earlier this year, giving its own brand a further boost in the United States. Other companies still have brought on ambassadors as part of their media strategy through such solutions as podcasts, talk shows, and more.

Image credit: YouTube