ISIBET Pro platform in Italy to benefit from SIS horse racing content

Sports Information Services (SIS), the leading provider of technology for the global betting industry with more than three decades of experience, strengthened the presence of its leading horse racing content after announcing a new deal with ISIBET Pro platform. Details of the new deal emerged recently, and it applies to the regulated gambling market in Italy.

The deal marks an important achievement for SIS as it helps its horse racing product reach new audiences and operators via the ISIBET Pro platform. Thanks to the new collaboration, operators that are using the platform, regardless if online or retail, can tap into more than 35,000 horse races annually.

The horse racing events include meetings from 170 different racecourses around the world including events from the United States, Africa, Australia, Europe, as well as Latin America. To further elevate the experience, SIS' product is delivered as an end-to-end solution that includes on-screen graphics with betting triggers, data, live streamed pictures, as well as different markets.

Romano Biondi, ISIBET Pro's CEO, shared his excitement about the latest partnership in a statement. "We are thrilled to announce our partnership with SIS, which aligns with our ongoing commitment to providing exclusive and premium content to our operator clients in Italy across both retail and online," he said. Finally, Biondi noted: "By offering regular races around the clock from all over the world, we believe that Italian customers will eagerly embrace the wide range of betting options available to them."

Prean Naidu, SIS' Commercial Manager, UK and Europe, was also delighted to see the company join forces with ISIBET Pro. He said: "The deal we have struck with ISIBET Pro is another major step for SIS as we continue to increase our reach across Europe."

Additionally, Naidu explained that the collaboration enables the company to expand the reach of its leading product and deliver it to new customers in Italy. Last but not least, SIS' Commercial Manager, UK and Europe noted: "It is another illustration of the value of our proposition, as we continue to deliver cutting-edge, round-the-clock and revenue-driving products to operators."

The partnership with ISIBET Pro in Italy is another collaboration inked by SIS recently. With those deals, the company seeks to expand the reach of its leading products and at the same time deliver new and engaging options for its partner operators. This, in turn, helps boost the operators' revenue and helps with customer retention and acquisition.

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