GiG selects Marcel Elfersy as CCO of Sportsbook and Platform

The leading iGaming company offering products and platform services for the growing gaming industry, Gaming Innovation Group, announced a senior-level appointment Wednesday. The company revealed that it hired the services of Marcel Elfersy. Joining the company, he was appointed as Chief Commercial Officer (CCO) of Platform and Sportsbook.

The appointment marks a strategic move for GiG, as the company plans further growth. What's more, in his new position as CCO, Elfersy is expected to help GiG solidify its position as a leading sportsbook and platform provider for different regulated gambling markets around the globe.

As CCO, Elfersy is expected to leverage his experience and provide invaluable support for the company's commercial and sales teams. At the same time, he is expected to help expand the potential for the growth of GiG's technology. In turn, this will deliver exciting new opportunities which GiG can capture and enter new emerging regulated markets.

In a statement released on December 14, 2022, GiG's CEO, Richard Brown, said: "We have a continued emphasis on improvement as an operating principle at GiG." He explained: "Given the business' strong position within diverse and high value areas of the B2B supply chain in the iGaming and Sports betting industry, the appointment of someone of Marcels' caliber and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement."

Elfersy has a rich background with decades of experience in the industry. He has held a variety of c-level and senior-level roles and played a pivotal part in leading iGaming industry operators. Before joining GiG, Elfersy was a part of 888 where he served as Vice President of Business Development. He was also a part of the Delaware Lottery, as well as CEO of Entain's Africa JV. His professional experience includes a position with Impala Digital as well.

Sharing his excitement, Elfersy said: "I've been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years." Last but not least, he added: "With their market agility, unrivaled regulated omnichannel portfolio and full stack of proven products and services, I'm super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and Sports betting space."

Currently, GiG offers a sportsbook and platform that stands out with localization features. This enables seamless launch for multiple jurisdictions at a high speed. What's more, the company's solutions offer a variety of capabilities that enable real-time data tracking, managed services and compliance tools.

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