Flutter Entertainment latest big name to join EGBA’s safer gambling drive

Flutter Entertainment is the latest operator to join the European Gaming and Betting Association (EGBA) to help promote safer gambling across Europe.

The Paddy Power and Sky Bet operator will join the Brussels-based trade association to help the body in its aim of "fostering a stronger culture of safer gambling in Europe."

Flutter's membership adds to EGBA already prominent list of operators who have joined together to promote greater industry responsibility throughout Europe's online gambling market. The operator is one of the biggest in the online sector and posted net gaming revenue (NGR) of €5.9bn ($6.98bn) in 2020.

Flutter also recently became the first operator to introduce deposit limits for customers under the age of 25 across its sports betting and gaming brands in the UK and Ireland, after implementing the £500 ($690.81) monthly loss limit in early September.

EGBA Secretary General Maarten Haijer said: "We are very pleased that Flutter has joined the EGBA family and welcome its commitment towards our ideals of sustainability and fostering a stronger culture of safer gambling in Europe. Flutter is a leading player in our sector, and its membership will enable us to strengthen our existing efforts to encourage and deepen industry cooperation and participation at European level."

Flutter Chief Legal Officer & Group Commercial Director Pádraig Ó Ríordáin, added: "Safer Gambling and sustainability are paramount to everything we do at Flutter, so joining the EGBA was a natural fit for us. We look forward to working with other members to ensure the online gambling sector within Europe is more united on our role and responsibilities."

The EGBA also reinforced its commitment to ensure Europe's online gambling market is more united in its safer gambling responsibilities and invited other operators to join the trade association. Other members of the body include bet365, Betsson Group, Entain, Kindred Group and William Hill, and its members account for more than 25% of Europe's total online gambling GGR.

While in July, the EGBA's inaugural Sustainability Report showed its members' customers used safer gambling tools more regularly in 2020, with 75% of players having at least one such tool activated, up from 61% in 2019.

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