EveryMatrix content to power 888casino in US

EveryMatrix, a content aggregation platform that features numerous developers under its roof, has announced a new partnership with 888 Holdings’ iGaming brand, 888casino. The partnership will enable EveryMatrix to deliver on both content and the underpinning technology that makes it possible for companies to perform well in their respective markets.

Both entities stand to benefit from the partnership. 888casino will rely on EveryMatrix’s technological expertise, safe in the knowledge that the latter has been licensed in Pennsylvania, New Jersey, Michigan, and WestVirginia.

As part of this collaboration, EveryMatrix will provide 888casino with content from Spearhead Studios and Armadillo Studios. The delivery of content will be made through the CasinoEngine, a dedicated solution that EveryMatrix uses to deploy iGaming content and that enables seamless integration with target partners.

Commenting on this partnership 888casino VP B2C Casino Talya Benyamini said that 888 was pleased to be entering this partnership with EveryMatrix. Benyamini assured that this collaboration will enable 888casino to pursue its growth objectives in the United States, and added that the company had recognized the quality of EveryMatrix games.

"Our commitment to our players to provide the highest quality games content across our portfolio continues to be at the center of everything we do," Benyamini concluded. EveryMatrix President of Americas Erik Nyman was just as happy with the opportunity. He said that 888casino is one of the biggest and most prominent international operators.

Thanks to this alliance, Nyman said, EveryMatrix will be able to reach even more customers in the United States. EveryMatrix has made numerous moves in the iGaming and interactive betting spaces this year already.

In fact, EveryMatrix secured a partnership to provide the Maltese National Lottery with content. EveryMatrix also finalized the acquisition of Leapbit, a developer of sports betting solutions. The firm also invested in Jelly Entertainment, a promising studio founded by industry veterans.

888casino has also been striking partnerships, even though not always in the United States. Recently, the company announced that it’s going to receive a dedicated live studio by Pragmatic Play.

888casino is also present in the Spanish market where ORYX Gaming launched some of its titles to strengthen the content offering of the gambling operator.

Image source: EveryMatrix