BETER teams up with Playtech for esports offer

BETER, a provider of tech solutions with a particular focus on esports, has teamed up with Playtech, a global leader in gambling tech, Casino Guru News learned in an email press release.

Playtech strengthens sportsbook offer with esports by BETER

As a result, Playtech is set to benefit from BETER’s extensive portfolio of esports options that will help the company tap into market-leading solutions in this exciting and emerging vertical.

The deal is set to help Playtech further hone its skills and presence in the sector, with demand for esports products, platforms, data feeds and technology mounting among traditional and innovative operators.

BETER has been able to achieve a universally-acknowledge success, and not least thanks to its ESportsBattle product, which features more than 35,000 events every month, offering partners the opportunity to scale their offer and offer an engaging esports product to customers, with a strong focus on retention.

Playtech VP of Sports Commercial Yori Arami has welcomed this new partnership between the two companies, hailing BETER’s ESportsBattle tournaments as a well-recognized and established product.

"Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences," Arami said, adding that BETER’s esports portfolio makes for a very strong addition to Playtech’s sportsbook platform.

BETER has similarly welcomed the opportunity to partner up with Playtech. Company CEO Gal Ehrlich has said that the team-up with Playtech was one of the most important ones in the company’s history.

Unlocking operators’ true potential through the addition of esports

"Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER`s offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments," he explained.

BETER Chief Revenue Officer Chuck Robinson was similarly pleased with the opportunity to see the company team up with Playtech, and he said that the fast-growing vertical and content allows operators to truly unlock their potential.

"Playtech is the high caliber partner we like to work with and together we can ensure that its operator partners can offer their players the best esports betting experience," he concluded.

Image credit: BETER