IGT to reveal new brand identity at 2026 G2E

• IGT’s new brand identity will highlight the company’s ongoing evolution and commitment to players and gambling operators
• The company’s brand identity will be unveiled at the 2026 Global Gaming Expo in Las Vegas, Nevada
• Hector Fernandez, IGT CEO, comments

The global provider of gaming, digital and financial technology, games and solutions, IGT, will be unveiling a new brand identity.

The company has announced its plans to reveal a new brand identity at the 2026 Global Gaming Expo (G2E).

The new brand identity moves away from the typical corporate look

G2E is one of the most anticipated events in the gambling industry this year.

Taking place in Las Vegas, Nevada, United States, between September 28 and October 1, 2026, G2E attracts leading land-based casino operators, technology providers, iGaming and sports betting brands, as well as companies offering financial technology, security and payments solutions.

In a press release, IGT’s CEO, Hector Fernandez, spoke about the company’s new brand identity.

"At G2E, our customers will see and feel the IGT transformation story in motion," he said.

Moreover, Fernandez pointed out: "Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance."

IGT’s new brand identity will focus on delivering player-centered experiences as well as games and solutions that cater to the needs of gambling operators.

The company said it plans to move away from the typical corporate look and focus on a bold and modern appearance that highlights its next chapter of growth and evolution.

IGT’s new brand will focus on several core commitments.

Those include delivering games that are engaging and resonating well with audiences, thus boosting player retention, while offering integrated solutions, enhancing casino floor operations.

At the same time, the company will continue to leverage its extensive expertise and grow alongside its portfolio of partners.

"This new era of IGT positions the organization to deliver seamless, connected player experiences through FinTech and systems, and compelling game content that players seek out across land-basedcasinosand online," the company’s press release further explains.

Earlier this month, IGT confirmed the appointment of Jamie Knight, who was named Chief Studios Officer.

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