BETER selects Chuck Robinson for Chief Revenue Officer

The leading provider of next-gen data, powering the live casino, esports and sports vertical, BETER, announced a new C-suite appointment. On Thursday, the company confirmed it hired the services of Chuck Robinson, an industry heavyweight with extensive experience. Joining Beter, he was appointed to the role of Chief Revenue Officer.

With the appointment, the company strengthens its senior-level team. This marks a strategic move for BETER as the company prepares for further expansion on a global scale by entering new markets and engaging with new partners and clients.

Taking the role of Chief Revenue Officer, Robinson will be in charge of BETER's account management, sales and marketing teams. Leveraging his experience, he will provide strategic guidance for the aforementioned teams and at the same time, seek to improve the experience for the company's customers by boosting client services.

Robinson commented on the topic in a statement saying: "I am very excited to be joining BETER and working with such a strong brand that has a large, experienced team of dedicated professionals." He explained that it is delightful to join the company at such an important moment and use his skills to help it grow further.

According to Robinson, BETER will be able to achieve further growth and solidify its position as a leading provider by engaging with new players and partners. Finally, he said: "I firmly believe that our prospective partners will be impressed by the outstanding quality of BETER’s products and the cutting-edge technology leveraged to provide the best betting experience for their customers."

Overall, Robinson brings more than 15 years of experience in business development. For nearly 10 years, he was a part of the online gambling vertical, helping develop sales teams and enabling them to penetrate new markets. Robinson helped different companies execute marketing strategies, which in turn, boosted their growth. His professional background includes leadership roles with Betsys and Symphony Solutions, among other globally-recognized companies.

Gal Ehrlich, BETER's CEO, shared his excitement about the latest addition to the company's senior-level team. "We are delighted to be welcoming Chuck to the team as Chief Revenue Officer," he said. "With his extensive experience in business development and iGaming, we are confident that he will play a crucial role in expanding our market presence and driving our growth strategy forward," outlined Ehrlich.

The appointment comes after recently, BETER expanded its presence in Europe. In mid-April, the company announced it opened two new live casino studios located in Romania.

Image credit: BETER