Bally's and Ruby Seven Studios launch new social casino in North America

Bally’s Corporation has teamed up with supplier and social casino gaming company Ruby Seven Studios to introduce a brand new social casino, Bally Play, which will focus on offering players free-to-play online casino experiences across North America

New social casino enters North America

Bally Play is throwing its hat in the rink of social casinos in North America, through this new tie-up, designed to elevate popularity for Bally’s brand in the first place. The new casino will feature only free-to-play games, but it will leverage a huge portfolio of providers that are well-known among real money players as well.

Those include High 5 Games, Konami, Gaming Arts, Bluberi, Aruze, IGT, and others. The titles offered at Bally Play will mostly focus on slots, but there will also be video poker, keno, bingo, and table games, giving players the opportunity to expeirence an Internet online casino, although carry none of the financial risk.

Bally Play has already confirmed a list of 150 games to be featured online on the website, with some all-time favorite picks here including:

• Double DaVinci Diamonds
• Devil’s Lock
• Sweep Spin
• Flaming Chilies,
• Wolf Run Eclipse
• Wheel of Fortune
• Rakin’s Bacon

Ruby Seven Studios CEO Michael Carpenter has welcomed the opportunity to be able to collaborate with Bally’s Corporation on this ambitious project and introduce a brand new social casino that brings joy and value to players. Carpenter further noted that he was happy to also have Bally’s added to the growing list of partners that Ruby Seven Studios works with.

Welcoming this new expansion, Bally’s Corporation Chief Product Officer Sina Miri said that she was pleased to see the new social casino arrive, confirming that it is part of Bally’s broader strategy to enhance its brand standing and increase its presence in an industry that is increasingly multi-faceted.

Best-in-class social casinos to attract new players

"As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino. Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players," she explained.

Social casinos have been expanding rapidly across North America, as the region’s pace of adopting real money iGaming has been sedate for the most part. Yet, social casinos have proven increasingly popular, and an opportunity to step up efforts to enhance their brand standing.

Image credit: Unsplash.com