AvatarUX grows reach by strengthening partnership with Relax Gaming

• Relax Gaming and AvatarUX confirmed partnership extension
• Games from the latter will engage with new players via Relax Gaming's Powered by Relax platform launch
• The content deal brings excitement to Relax Gaming and AvatarUX

The leading iGaming aggregator and supplier of engaging content, Relax Gaming, continues to expand its offering.

The company has announced it expanded its partnership with the fast-growing iGaming studio, AvatarUX.

Relax Gaming is delighted to extend its collaboration with AvatarUX

It was back in 2023 when AvatarUX became part of Relax Gaming's Silver Bullet program, propelling its reach.

Building on the success of that agreement, the two companies now extended their agreement with the integration of AvatarUX content across Relax Gaming's aggregation network.

Per the deal, AvatarUX's full slot portfolio has gone live on the Powered by Relax (P2P) platform.

This enables the fast-growing studio to reach more players than ever before.

At the same time, expanding its collaboration with Relax Gaming is a testament to the growing popularity of the games offered by AvatarUX.

The latter company's games are recognized for their engaging mechanics, distinct visuals and exceptional experiences.

This high-impact gameplay, in combination with quality graphics, is proven to bolster long-term engagement and retention.

Jennifer Buttigieg, Relax Gaming's Head of Commercial and Partnerships, spoke about the importance of the new agreement, Casino Guru News learned from a press release.

"We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform," she said.

Moreover, Buttigieg acknowledged that the games from AvatarUX offer a range of features and perform exceptionally well, qualities that make them a perfect fit for Relax Gaming's portfolio of partners.

"This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets," the executive said in conclusion.

The deal with AvatarUX comes after only recently, Relax Gaming announced the release of its latest haunting and thematic slot experience, Necromancer's Gate.

Offering bespoke mechanics and engaging gameplay, the new slot game grants players a chance to win whopping prizes thanks to its 25,000x max payout.

Hit titles from AvatarUX will reach players in different markets

Andrew Foster, AvatarUX's CEO, was similarly thrilled with the new alliance with Relax Gaming.

"We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform," he said.

Finally, Foster said: "This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for."

Fan-favorite PopWins titles from AvatarUX will reach new players via Relax Gaming's partner network.

At the same time, releases with the engaging Hold&Win mechanic will deliver exceptional experiences.

Image credit: AvatarUX