RubyPlay strengthens Codere's casino hand in Mexico

• RubyPlay has signed a new content partnership for its proprietary and ecosystem online casino titles in Mexico
• The tie-up with Codere Online will see a number of the studio’s top-performing titles, along with Koala Studios’ games incorporated locally
• RubyPlay is keen to strengthen its position in Mexico as well as the broader Latin American region

RubyPlay, a popular supplier of online casino games and author of some of iGaming’s most memorable blockbusters, has signed a new content partnership, focused on Mexico, and with one of the strongest local brands, Codere Online.

The tie-up will see RubyPlay deliver its popular titles to the platform and integrate them for players to enjoy. Among the games Codere Online now has access to are such excellent and time-tested releases as J Mania Loco Habanero, Grand Express Diamond Class, and, not least, Zeus Rush Fever Deluxe SE.

RubyPlay delivers an expanded range of games for Codere Online

All of these games are part of the studio’s dedicated portfolio of games that stand out by virtue of their visuals, underpinning mechanics, and engaging designs. Apart from bringing titles developed by RubyPlay, the partnership also covers content by studios that are part of the supplier’s dedicated ecosystem, such as Koala Games.

This means that Codere Online players now have access to Voltage Blitz Rapid and Voltage Blitz Vortex, bringing even more innovative options to choose from locally. Both companies have welcomed the opportunity to see their respective footprint in the dynamic Mexican iGaming market expanded further.

Codere Online Head of Casino Product Sarit Adania hailed the supplier’s titles as consistently high-performing, and argued that RubyPlay’s expanded content ecosystem was a worthwhile addition to the operator’s overall push in Mexico.

"By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect," Adania noted.

RubyPlay’s CCO Dima Reiderman was similarly pleased with the opportunity to expand its content footprint in the Mexican iGaming market, but also strengthen its overall presence in the Latin American region.

"Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online’s evolving strategy in Mexico and the wider LATAM region," Reiderman said.

In similar news, RubyPlay expanded its Latin American footprint further a few weeks back, with the supplier teaming up with Esportes de Sorte.

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