RubyPlay expands in Brazil with Esportes da Sorte

• Esportes da Sorte welcomes games by RubyPlay and its Koala Games studio
• RubyPlay is expanding its local footprint but already sports a strong focus and track record for developing tailored products for Brazil’s iGaming market
• Esportes da Sorte hails RubyPlay as the right supplier partner to strengthen its offer to players

The Brazilian iGaming market continues to attract a top crop of international suppliers, with RubyPlay expanding its local footprint through a content partnership with Esportes da Sorte.

The partnership will see several of RubyPlay’s player-favorite and hugely popular titles, including Mad Hit Diamonds and Mad Hit Mr Coin, featured on the local platform.

RubyPlay enhances Brazilian footprint with more cutting-edge products through new partnership

In addition to these titles, RubyPlay is also offering Esportes da Sorte games such as Voltage Blitz Rapid, Voltage Blitz Vortex, and 3 Big Barrels Buffalo, all of which bring exciting game mechanics.

Some of the games are provided by Koala Games, RubyPlay’s market-focused studio that builds tailored experiences for Brazilian and international audiences.

RubyPlay CCO Dima Reiderman welcomed the opportunity to see her company partner with one of the most prominent local operators: "Their firm regional presence, paired with our localized, high-performing content, creates a powerful proposition that we believe will resonate strongly with players," Reiderman noted.

He joined the company as its new CCO only recently, vowing to strengthen and scale the business while maintaining its competitive edge.

Reiderman further described the partnership as an important pivot in the company’s overall growth strategy, with Esportes da Sorte representing numerous brands, including LOTTU and OnaBet, with whom RubyPlay is planning additional launches.

Esportes da Sorte CBO Hugo Baungartner was similarly pleased with the trajectory of the new partnership and what it means for both local and international business: "We are committed to offering our players engaging, high-quality gaming experiences, and partnering with RubyPlay represents an important step forward in that journey."

RubyPlay has the track record for building games that are focused on local audiences

Baungartner specifically hailed RubyPlay’s focus on developing solutions and products tailored for the Brazilian market, making them a particularly good choice for the local market, while also hinting at plans.

Both Esportes da Sorte and RubyPlay are pleased with the partnership and the opportunity to expand their influence in the local market by providing cutting-edge experiences to local players, with more launches planned.

RubyPlay also recently launched in Austria with win2day, once again boosting its European footprint and pursuing growth in a key regulated market.

Image credit: RubyPlay