Wazdan celebrates major expansion deal with FanDuel

• Wazdan scales its presence in North America through a cross-border FanDuel content partnership
• The new arrangement sees Wazdan launch its online casino games in Ontario, Canada, and Michigan, US
• Wazdan is bringing engagement-driven content which is aligned with the rapidly-changing consumer expectations, Head of Sales Radka Bacheva notes

Wazdan, an acclaimed supplier of cutting-edge iGaming titles, has signed a new pivotal deal in the North American market, teaming up with one of the leading regional online casino and sportsbooks, FanDuel.

The partnership will see Wazdan’s titles integrated into FanDuel’s offer through the Light & Wonder aggregation platform, with rollouts confirmed for Ontario, Canada, and Michigan, the United States, where players will have access to a variety of the supplier’s heavy-hitting and mechanically rich titles.

FanDuel gets multi-jurisdictional boost with Wazdan’s prime casino content

Commenting on the opportunity to expand with FanDuel, Wazdan Head of Sales Radka Bacheva described the move as a major milestone for Wazdan’s North American growth strategy, underscoring the strong demand for engagement-driven titles, particularly those developed by the supplier.

"FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences.

We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region," Bacheva further added, talking about the significance of expanding further into the two markets with FanDuel.

Bacheva has recently spoken to Casino Guru News, discussing how player expectations have matured significantly, forcing the supplier to adapt and offer iGaming audiencesmore worthwhile experiences, aligned with those expectations.

Wazdan adopts a tailored approach to both FanDuel markets

Among the titles that are now available to players in Ontario are Mighty Fish: Blue Marlin and 36 Coins, along with 12 Bells and Hot Slot: 777 Crown in Michigan. The content rollout will continue as the partnership picks up pace, and FanDuel brings more worthwhile opportunities to its local players.

Both Canada and the United States are familiar stomping grounds for Wazdan, with the company previously teaming up with NorthStar Bets in Ontario and expanding further afield in New Jersey, Michigan, and Pennsylvania with Fanatics Casino.

Furthermore, Wazdan will deliver its full suite of original and engagement-focused features, to wit Cash Infinity, Hold the Jackpot, and Sticky to Infinity, which all allow to flesh out a more fun and worthwhile experience for players.

Image credit: Wazdan