DraftKings and IC360 strengthen partnership

• DraftKings and IC360 have extended their existing partnership
• The partnership now focuses on protecting sports integrity across the predictions and sportsbook platform
• A crucial element is the protection of athletes from betting-related harassment

DraftKings and Integrity Compliance 360, Inc have strengthened their deal with the two partners now deploying the latter’s industry-leading suite of integrity and compliance technology across both DraftKings’ sportsbook and predictions platform.

This is the first-ever single-operator integration in IC3650’s ProhiBet and ProhiTrade secure network, with the idea behind the tools simple enough: ensure that no suspicious betting or trading activity, pointing to corruption or fixing, is taking place.

IC360 delivers tool for DraftKings’ sportsbooks and predictions platform

Ali Schempp, Chief Commercial Officer of IC360, welcomed the opportunity to work more closely with DraftKings, described as an industry leader in the executive’s official remarks on the partnership.

"As consumer market offerings continue to expand, operators and exchanges need systems that work fluently across all verticals. IC360 was built for exactly this moment, and we are proud that DraftKings has chosen our full technology stack," Schempp added.

IC360 relies on a range of proprietary tools with a proven track record that guarantee partner operators can receive reliable, real-time monitoring of betting and trading channels, comparing this data against real-world events.

Among the tools are ProhiBet Bad Actors, ProhiTrade, ProhiBet, and, importantly, Integrity Monitoring.

IC360 also represents a cohort of high-tech sports and gaming companies that have focused on ensuring that, in the age of exploding sports betting and prediction market interest, there are reliable safeguards against integrity offenses.

DraftKings is equally focused on protecting athletes from harassment

Schempp hailed the deployment of the IC360 tools as the type of collaboration that the industry needs, with DraftKings ensuring that the company meets the highest compliance and integrity standards across verticals.

DraftKings Chief Responsible Gaming Officer Lori Kalani was similarly pleased to see the company resort to IC3650 to ensure that the company has the additional tools to identify and address any type of conduct which may not be in the spirit of sport sintegrity and, crucially, protect athletes from harassment.

"DraftKings is built for entertainment, and we want sports fans to have fun and enjoy the games they love responsibly. There is no place for harassment of athletes or attempts to manipulate sports markets in our industry," Kalani wrapped up.

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