Rodrigo Pereira: "Innovation is about pushing boundaries, but not at the expense of what players love"

Amigo Gaming’s Head of Marketing, Rodrigo Pereira, turns back to reflect on a successful 2024 for the company. The studio managed to bring 30 new games to market, and expanded in 10 new jurisdictions, and further expanded with 300 operators as a result of a year-full of growth and impetus. As the company looks ahead to 2025, it plans to build on its momentum by continuing its aggressive game development strategy, expanding in emerging markets, and leveraging cutting-edge technologies. Amigo Gaming is committed to bringing distinctive elements to its games that ensure that players get what they love in the games they experience.

Q: Amigo Gaming has closed the book on a full year of innovation, growth, and challenges. Are you happy with what has been achieved in 2024?

Absolutely, we’re delighted with what Amigo Gaming has accomplished in 2024. This year has been a true testament to our innovative spirit and dedication. We launched over 30 new games, expanded our monthly releases from two to three titles, and collaborated with 300 new operators worldwide. We also entered 10 new markets, strengthening our global presence and reaching even more players.

These milestones reflect our commitment to delivering exceptional gaming experiences while adapting to an ever-evolving industry. Of course, every achievement comes with its challenges, but overcoming them has made us stronger and more prepared for the future. As we look back on 2024, we’re proud of the strides we’ve made and excited to continue pushing boundaries in the coming year.

Q: Stepping into 2025, what are your expectations for the year, and what are your immediate plans?

We’re filled with anticipation and enthusiasm for what lies ahead. This year, we aim to build on our 2024 successes and continue cementing our position among the best slots providers in the iGaming industry.

Our immediate plans include maintaining our momentum in game development, with even more innovative releases scheduled throughout the year. We’re also focusing on expanding our footprint in emerging markets, strengthening partnerships with operators, and leveraging the latest technologies.

A key highlight for early 2025 is our participation in ICE Barcelona, where we’ll showcase our latest games, connect with industry colleagues, and explore new opportunities. Beyond that, we’re committed to staying agile, adapting to industry trends, and prioritizing responsible gaming as part of our core values.

Q: Amigo Gaming is based in Barcelona, which has transformed itself into one of the pivotal hubs for iGaming innovation. How has this proximity to the world’s most accomplished companies and events in the sector impacted your business?

Being based in Barcelona has been a tremendous advantage for Amigo Gaming. The city’s dynamic ecosystem, home to numerous accomplished companies and industry events, fosters a culture of creativity, collaboration, and innovation that directly influences our work.

Proximity to world-class events and access to a network of diverse and forward-thinking professionals provide invaluable opportunities for networking, knowledge exchange, and staying ahead of emerging trends. This environment has inspired us to think bigger and bolder, pushing boundaries in game development and enhancing our strategies to meet global industry standards.

Moreover, Barcelona’s reputation as a multicultural and tech-driven city aligns with our vision of creating games that resonate with diverse players worldwide. Being at the heart of this vibrant community allows us to attract top talent, stay informed about technological advancements, and continuously evolve in a competitive market.

Q: With player preferences evolving rapidly, how does Amigo Gaming balance innovation with retaining the elements that make your games distinctive?

At Amigo Gaming, we see innovation and our distinctive elements as complementary rather than competing forces. Our approach begins with a deep understanding of player preferences, achieved through constant data analysis and market research. This allows us to anticipate trends while staying true to the core aspects that make our games unique.

Our signature lies in creating games with vibrant visuals, engaging mechanics, and themes that resonate with players globally. While we embrace new technologies and features to enhance gameplay we always ensure they align with our creative vision.

For us, the key is balance. Innovation is about pushing boundaries, but not at the expense of what players love about our games. By combining the familiarity of beloved elements like intuitive interfaces and rewarding features with fresh ideas and cutting-edge trends, we ensure our games remain both distinctive and forward-thinking.

This philosophy has helped us build a portfolio that feels timeless yet modern, keeping players engaged while reinforcing our identity as a leading innovator in the iGaming industry.

Q: Reflecting on your participation in global events throughout 2024, how have these experiences influenced Amigo Gaming's growth and innovation?

These events have always been a cornerstone of Amigo Gaming’s growth and innovation. Such gatherings provided us with invaluable opportunities to showcase our brand, connect with industry leaders, and gain insights into emerging trends and player preferences.

By engaging with partners and peers at events like SiGMA Europe and SBC Summit, we strengthened our network and explored collaborations that directly impacted our product development. These platforms also allowed us to gather feedback from operators and affiliates, refining our approach to delivering games that resonate in diverse markets.

Moreover, global events inspired innovation by exposing us to cutting-edge technologies and strategies shaping the future of iGaming. Observing trends like AI integration, blockchain advancements, and evolving player engagement tools allowed us to implement forward-thinking solutions in our own portfolio.

The exposure we gained has not only elevated our visibility but also positioned us as a rising star in the industry. Each event reinforced our commitment to excellence and further cemented our reputation for crafting high-quality, engaging, and innovative games.

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