Viktoriia Yefimenko “Make your communication management easier”

At the recently concluded SiGMA Rome 2025, Casino Guru News had the pleasure of catching up with Viktoriia Yefimenko, CEO of Communications Hub. In the blitz interview, Viktoriia talks about the origins of Communications Hub and what inspired her to launch the company.

The reason for creating the company was simple enough yet important – the ongoing struggles of the iGaming industry in communications. These problems are not universally tied to iGaming, Viktoriia argues, as she points out that her company has spread its target base, including to e-commerce and fintech companies.

Seeing how Communications Hub can help tackle these communications issues, Viktoriia said, inspired the whole company to keep going on.

The core strength of the company lies in addressing an existing real-world problem, helping businesses communicate in a simple, efficient way, by combining every possible communication channel and ensuring that it works flawlessly.

Importantly, you do not need to have years of communication experience to get started with it, which makes for easy and quick onboarding, and that is what makes Communications Hub different.

The company helps create a 360-degree view of all communications a business uses, offering ROI tracking and notifying partner businesses about potential issues – even before they become an issue.

In essence, Communications Hub allows businesses to communicate efficiently and avoid overspending or wasting money on things that they do not need.

One standout feature she highlighted is the API-less send-out module, which gives companies the freedom to launch personalized campaigns without relying on their CRM systems, a real game-changer.

Communications Hub is also preparing to continue innovating by launching a dedicated email solution, which will address the pain points that iGaming companies face when it comes to this type of communication.

Viktoriia notes that the company’s channel and partner lists are expanding and there is a lot more to come, so she advises viewers to stay tuned. You can catch yourself on more similar industry talks and insider discussions by subscribing to the Casino Guru News YouTube channel.

Image credit Casino Guru News