Mindway AI: “Winning awards is a transformative catalyst for us”

Mindway AI has won an important accolade at the Casino Guru Awards 2024, securing the prestigious Best Implementation of RG Tools as a Developer. The company has demonstrated vast expertise in delivering data-driven and science-based solutions that are designed to help consumers and businesses bolster responsible gambling standards.

Starting with an unbiased self-test to empowering businesses to detect at-risk players very early on and intervene, Mindway AI's business has been growing exponentially – a testament not just to the company's determination to completely change what we mean by responsible gambling, but also a signal that the industry has set on an ambitious journey to protect its consumers like it has never done before.

Q: You have won the Best Implementation of RG Tools, as a developer. Could you walk our readers through the product that you built to deserve this distinction in the end?

We empower operators to enhance their player protection with amplified decision-making support on better and individualized detection, monitoring, and intervention. Our GameScanner solution acts as ‘a virtual psychologist’ with AI-software based on real human psychologist expert’s assessments, thus providing automated psychologists’ assessments. GameScanner monitors and detects at-risk and problem gambling behavior 24/7 for operators, enabling them to reach out, on a tailored, individualized basis to at-risk players at a very early stage. GameScanner provides an overview of an operator’s entire database to identify the overall "health" of their customers.

Our second solution is Gamalyze, based on neuroscience, is an innovative way of reinventing self-tests as a card game. The idea was driven by the vision of developing a more engaging/actionable, and less biased self-test. This is in comparison with traditional self-test questionnaires which have shown that up to 26% of questions are misinterpreted/misunderstood.

Gamalyze draws on insights from neuroscience and analyses each player’s decisions while they play. From this a report is generated with actionable feedback on the player’s strategy and sensitivity to rewards and losses, as well as specific advice to the individual player.

Q: You have passed a demanding evaluation process as part of the Casino Guru Awards. Could you tell us what you think were the areas where you delivered on your expectations, and the areas where you saw that you have done better specifically?

We are constantly looking to improve and we hope to demonstrate this through customer testimonials, number of active users detected and through our awards. We hope to have more stats to share, more partnerships and customer case studies to detail in next year’s submissions!

Q: Has the Casino Guru Awards evaluation process – and the format in its entirety – helped you to enact or plan for specific changes to your services and products? If so, how do you think experience has left you better and more prepared to continue providing consumers and businesses with RG tools?

Winning prestigious awards is a transformative catalyst for Mindway AI's business strategy, catapulting the company into a position of heightened credibility and industry recognition. The Best Implementation of RG Tools accolade serves as a testament to the innovative and impactful nature of Mindway AI's technology, fostering a sense of trust among clients and partners alike. The awards not only elevate the company's brand image but also open doors to new opportunities and partnerships. With the stamp of approval from respected bodies, Mindway AI gains a competitive edge in the market, attracting more attention from potential clients seeking top-class detection solutions. Additionally, the awards act as a powerful marketing tool, providing a compelling narrative for Mindway AI to showcase its capabilities and differentiate itself in a crowded landscape.

Q: How is Mindway AI going to continue working on building responsible gambling tools in 2024 and beyond?

We’ve seen substantial growth in a 3-year period. In 2021, we had software running in 3 jurisdictions and 125k Active Players detected monthly by GameScanner. By 2022 we were live in 18 jurisdictions with 1.4 million Active Players detected monthly. By 2024 this now stands at 7.7 million Active Players detected monthly and now running in 61 jurisdictions, in 4 continents and counting. Last year we doubled the size of our business development team which now has combined experience of over 28+ years in the gambling industry. We have also expanded our tech team including machine learning experts and solutions engineers who are situated in our headquarters in Aarhus, Denmark. Stay tuned for announcements of more exciting developments in 2024 where we will demonstrate even further why we are worthy of the title "Best Implementation of RG Tools"

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