iGaming Crossfire Michael Baker-Mosley & Olga Levshina

Michael Baker-Mosley, CMO at iGP, and Olga Levshina, CCO at BGaming, are the second guests to Casino Guru News’ iGaming Crossfire debate format, which was recorded at the recently concluded SBC Summit 2025.

Michael and Olga went head-to-head, answering challenging questions about the industry’s future spontaneously and arguing their points in real-time. They even helped influence each other’s views on certain business matters.

Olga and Michael saw eye-to-eye on Latin America’s unbridled growth, which is set to outstrip Europe by a large margin. Both speakers pointed out the fact that the market is opening up really fast, with countries adopting regulations to make iGaming more popular as well as better protected.

Europe, on the other hand, is a fully developed market, and there is not much growth there, Michael notes, although he adds that there are opportunities. However, Michael and Olga clashed over whether white label constitutes the fastest way to enter markets.

Michael explained that it is a quick way in the short-term, but this fast launch may conflict with long-term strategies, prompting him to disagree with the overall statement. Olga and Michael also diverged on their opinion on whether speed in entering a market mattered more than innovation.

Michael argued that experience is at the core of what players want, and remained cautious about whether companies that seek to innovate too aggressively are actually in a better position than a company that sticks to the playbook, but relies on engaging players with familiar titles and something audiences can recognize.

Both speakers disagreed with the statement that AI is more of a regulatory risk than a business opportunity. The speakers also disagreed with another statement: "Player loyalty is almost impossible to maintain today."

Then again, both Olga and Michael confirmed that the United States remains the most difficult to get a foothold in for iGaming companies.

Michael argued that suppliers have a better chance of entering the US than do platforms, citing the burden of local regulation, and not least, the fact that there are only a handful of operators in the market, which means that any new entrant would have to have enough money to make an impact.

These and other questions were asked and answered during Casino Guru’s iGaming Crossfire, and the video is well worth watching in its entirety.

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