Yggdrasil and BoyleSports announce European alliance

One of the biggest and leading suppliers of online casino products, Yggdrasil, has teamed up with operator BoyleSports in what has been detailed as a multi-jurisdictional content alliance, the two companies revealed in an email press release.

Thanks to this new arrangement, Yggdrasil will provide BoyleSports with products in the United Kingdom and Ireland at first. Among the products that will be featured in the partnership are options such as Valley of the Gods.

The supplier is also bringing many of its popular Game Engagement Mechanics or GEMs to the operator and its audiences. Popular GEMs by Yggdrasil include Dragon Blox GigaBlox and Raptor DoubleMax. Yggdrasil has hailed this opportunity as it seeks to further strengthen its position in the European iGaming market.

Yggdrasil Chief Commercial Operations Officer Andrew Pegler said that the company was thrilled to be teaming up with BoyleSports. He categorized the operator and its brand as a well-known entity in regulated markets, including the United Kingdom and Ireland.

"We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us," said Pegler. BoyleSports has significant clout in the Irish and UK iGaming markets. The company has in fact been running land-based and online operations for what is now more than 40 years.

BoyleSports Gaming Director Steve Payne welcomed the opportunity to add such a prominent slot provider to the company’s library of games. Payne confirmed that BoyleSports expects players to take fondly to the products provided by Yggdrasil, which is about to celebrate its 10th anniversary in business in 2023.

Yggdrasil has been doubling down on its content production pace over the past years. The company is committed to building fresh and memorable experiences that allow it to reach new customers and strike home with existing audiences.

The company launched in 2013 and it has been doing well ever since. It has developed the GATI and YG Masters solutions and partner programs to boost collaboration within the iGaming industry and to bring new and exciting opportunities to players.

The alliance with BoyleSports will only allow the company to continue strengthening its position as one of the leading providers of slot content for some of the biggest jurisdictions in Europe.