Seminole Hard Rock confirms Elena Alvarez promotion

Globally recognized gaming and entertainment company, Seminole Hard Rock, announced a new senior-level promotion. The company confirmed on Tuesday it promoted Elena Alvarez to the strategic role of Senior Vice President of Marketing and Brand Partnerships for Seminole Gaming and Hard Rock International.

As one of the seasoned experts at Hard Rock, Alvarez held important senior-level roles before her most recent promotion. Overall, she was a part of the company for nearly two decades and provided strategic guidance for a wide range of brand programs and marketing initiatives. In her new role as SVP of Marketing and Brand Partnerships, Alvarez will remain in charge of the global marketing for Hard Rock International's Cafe division.

However, she will be tasked with new responsibilities, including the development of different brand activations and the integration of assets for Cafes, Hotels and Casinos. As SVP of Marketing and Brand Partnerships, Alvarez will be in charge of the development of platforms that can help generate new revenue as well.

In a recently released statement, Alvarez shared her excitement: "I couldn't be more excited to take this next step in my journey with Hard Rock and Seminole Gaming with the support of our incredible leadership and marketing team." Finally, the new SVP of Marketing and Brand Partnerships pointed out: "I've had the privilege of building my career with the iconic Hard Rock brand and I'm excited to continue in an era of excellence for Hard Rock and Seminole Gaming through impactful brand partnerships for our guests and fans."

Jeff Hook, the Executive Vice President of Marketing/CMO of Seminole Hard Rock Support Services, was similarly thrilled about the new promotion. He explained that Alvarez is a seasoned expert with a proven track record considering she helped propel different initiatives during her long tenure with the company. Hook mentioned the multi-faceted collaboration with Lionel Messi as one of the successful achievements in which Alvarez played an important role. Finally, he said: "With nearly 20 years of experience at Hard Rock alone, we have the utmost confidence that Elena will continue to elevate the Hard Rock and Seminole Gaming brands in new and exciting ways."

In her role as SVP of Marketing and Brand Partnerships, Alvarez will report to Hook. On the other hand, she will also report to Keith Sheldon, the company's President of Entertainment, when it comes to brand partnerships. The career of Alvarez with Hard Rock International started back in 2005. At the time, she was appointed to the role of Sales and Marketing Manager for Hard Rock Cafe Barcelona. Throughout the years, Alvarez accumulated a wide range of experience and knowledge which made her an invaluable asset for Hard Rock.

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