SBC Summit Latinoamérica puts spotlight on Emerging Markets & Technology

SBC Summit Latinoamérica, one of the most significant events dedicated to the Latin American iGaming and sports betting industries, is coming to the Seminole Hard Rock Hotel & Casino on October 29.

The event, which will run through October 31, will cover several important topics and host over a hundred speakers. All discussion participants will broach important industry topics and tackle the current issues in the gambling landscape.

One of the conference's specific focuses that makes this possible is the Emerging Markets and Technology track, which will take place on Thursday, October 31. This part of the event will focus on several crucial discussions, featuring prominent industry stakeholders and company bosses.

Commenting on this opportunity, SBC CEO Rasmus Sojmark has welcomed the opportunity to see SBC Summit Latinoamérica transform itself into a local lodestar for the industry, driving innovation and new business opportunities.

"The SBC Summit Latinoamérica is designed to spotlight these opportunities and innovations, particularly through our Emerging Markets and Technology track. This event will offer an exclusive look at the groundbreaking developments shaping the region, helping businesses capitalize on Latin America’s growth trajectory," he noted.

The "Driving Brand Success with AI: High-Speed Partnerships that Move the Needle" keynote panel will kick off the event and focus on the transformative power of data-driven partnerships when it comes to partnerships between brands and female racing drivers.

The discussion will duly cover how AI can help with brand analytics, sponsorship strategies, and fan engagement, and the keynote will be delivered by Tatiana Calderon, a female racing star, Alvaro Melendez, CEO and Co-founder at Grant AI, and not least, Lina Silva, CEO at WANDR Studio.

The event will focus on the entirety of the Latin American region and will discuss multiple jurisdictions including Brazil, Chile, Mexico, the Caribbean & Central America region, Argentina, Peru, and Colombia.

Another worthwhile part of the conference track to check out is the "Mastering iGaming Marketing in the LATAM Market: Challenges, Best Practices, and Future Trends," which will feature the Head of Latam at Growe, Christian Gomez, who will deliver a speech discussion the future of iGaming and sports betting in the region, broken down by country, and further address the need to use innovative market to drive first-time deposits.

Moving on, the "Navigating Online Gambling Regulation in Chile" panel will be equally important to local stakeholders who may be interested in expanding their pull in the region. Among the people delivering insight on this topic are:

• Marianela Artoni (Chief Compliance Officer, Enjoy)
• Cecilia Valdes (President, ACCJ)
• Carlos Baeza Guíñez (Founder, Carlos Baeza & CIA Abogados)
• Cristina Romero de Alba (Partner, Loyra Abogados)
• Jorge Cárdenas (Head of Marketing - Latin America, Coolbet)

Next and wrapping up will be the "Peru: A Year Later" panel that will focus on better understanding how the Peruvian iGaming and sports betting market has done in the year since it launched. The panel will be joined by Vanda Silva (Chief Corporate Officer, Clever Advertising), Gonzalo Perez (CEO, Apuesta Total), Xabier Maribona (CEO, Retabet Group), Andrea Rossi (Commercial Director for Latin America, Betsson Group), Gabriel Grados (Chief Financial Officer, La Tinka) and Carlos Fonseca Sarmiento (CEO, Gaming Law SAC).

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