Real Luck Group picks Daniel Sanders as Luckbox Director of Marketing

Real Luck Group, the parent company of the esports betting brand, Luckbox, announced a senior leadership appointment. The company revealed that it hired the services of Daniel Sanders, to serve as the Director of Marketing for its subsidiary, Luckbox.

The announcement came on Tuesday and seeks to prepare the brand for player acquisition expansion. In his new position, Sanders will be spearheading Luckbox's marketing strategy. What's more, the recent appointment comes amid plans for accelerated player acquisition planned for the second half of this year. Sanders' appointment also reaffirms the company's strategy for organic revenue growth.

Thomas Rosander, Real Luck Group's CEO, commented on the topic in a statement released on July 5, 2022. He acknowledged that by hiring Sanders, the company fills in a crucial position as a part of its core leadership team.

Rosander outlined that the Director of Marketing role "requires a rare skill set that we have been working diligently to recruit for several months and we are very pleased to attract an individual of Daniel's caliber to help accelerate our player growth strategy."

The company's CEO acknowledged that Sanders will play a key role in Luckbox's growth within the gaming, gambling and esports industries. According to Rosander, Sanders will leverage his marketing and esports experience. Moreover, he revealed that Sanders' appointment expands the company's leadership team.

Real Luck Group's CEO added that the company's affiliate strategy will help Sanders in his efforts to engage with new players. He explained that the affiliate strategy helps build a "growing network of player referral sites, attracting high-value traffic to our casino product with the aim of driving near-term revenue growth."

Additionally, Rosander revealed that the company is confident in its strategy that grants a unique advantage, especially considering the increasing costs related to player acquisition. Last but not least, he said: "We have the resources to scale our marketing efforts and deliver on our growth strategy deep into 2023."

Before joining the leadership team at Luckbox, Sanders held key leadership positions with leading global companies. At Tencent Games, he held the position of Senior Global Marketing Lead, while with Red Bull, he held the position of Head of Esports and Gaming Marketing. Sanders' professional background includes a management-level position with Dignitas, the leading esports organization.

Only recently, Real Luck Group released its Q1, 2022 results, acknowledging a significant increase in the content launched for Luckbox. Moreover, the company said that it ended Q1 this year with more than 50 new agreements with global player referral sites.

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