Playson boosts European footprint via LasVegas deal

The leading game developer delivering innovative content for the growing iGaming industry, Playson, expanded further its European presence after inking a new content partnership in Romania. Last week, the company announced it joined forces with Romanian operator LasVegas.

Per the terms of the new content deal, Playson agreed to supply the iGaming operator with its portfolio of content. As a result, LasVegas tapped into different games from the leading developer. Thanks to the new deal, customers of the operator in the country gain access to the recently released Treasures of Fire, Luxor Gold: Hold and Win and Pirate Sharky, among other popular games from the iGaming provider.

In a statement released last week, Radu-Birsan Alexandru, the CEO of LasVegas, shared his excitement saying: "We are delighted to forge a partnership with Playson, particularly as its portfolio of games are highly respected around the world."

Finally, Alexandru pointed out: "Playson’s determination to deliver the best in entertainment matches our own ambitions, and we look forward to hosting quality titles in the future."

The latest collaboration complements the positive momentum gained by Playson within the Balkan region. In fact, over the last year and a half, the company has been expanding its list of partners by inking multiple commercial agreements with operators in the region. Additionally, Playson was recognized during the 2022 SiGMA Balkans/CIS Gaming Awards after being named Best Game Provider of the Year.

Tamas Kusztos, Plasyon's CCO, shared his excitement about the new deal saying: "Our presence within Romania is already well established and this latest partnership with LasVegas reaffirms Playson as a leading provider within the Balkans."

Last but not least, Kusztos said: "LasVegas has proved itself over the past few years to be a brilliant online casino and we look forward to a fantastic collaboration with such a renowned name within the Romanian iGaming sector."

Elsewhere in Europe, Playson expanded further the reach of its iGaming products after announcing a deal with the casino operator Bingoal back in February. This deal saw the iGaming content provider expand its presence within the regulated gambling market in the Netherlands. Under the tie-up, Playson delivered its leading games for customers of the operator within the Dutch iGaming market.

Before that, earlier this year, Playson expanded once again its European footprint by signing a content deal with Grand Casino Baden. This collaboration helped the company's products reach new clients within the Swiss regulated gambling market.

Image credit: Playson